Tips for Action: How Successful Online Entrepreneurs Develop Lucrative Niche Sites

Business.com / Starting a Business / Last Modified: February 22, 2017

Find out the tried and tested steps that niche marketers take to launch successful niche sites that entrepreneurs should follow.

As much as money doesn’t grow on trees, it certainly doesn’t grow on websites.

As an online entrepreneur, you need to pour in the effort, time, and some money to develop a site until it finally becomes profitable.

This takes a lot of time, and you should consider each website as a child that demands your full attention, patience and nurturing.

While no secret recipe can produce a successful site from start to finish, there are the fundamental steps you should take to build one, if not multiple niche sites you can monetize.

Granted, you need to be adaptive and make your adjustments where you see fit. But here are five things that every entrepreneur must stick to when it comes to developing profitable niche websites.

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Determine the Profitability of the Niche

No matter how well you design your site or how careful you plan your content, there won’t be any money to make if the niche itself is not profitable. This is why site building always starts with looking for a profitable niche  be it an E-commerce store, niche blog, or an affiliate site.

Also, choosing a niche that you are passionate about is not enough.

“Being well informed and enthusiastic about your passion is not enough to build a profitable business out of it,” says business coach Lorna Li in this post. “You must make sure your market has enough profit potential to meet your financial goals, especially since you will need to invest some money to get your business off the ground.”

You have to consider of important metrics that indicate the profitability of a niche, which includes high search volume, low keyword competition, and a range of great products. The key is to look for gaps between the need for something and the number of available websites that can cater to the demand.

Develop Content Ideas

So you finally found a niche with a reasonably big market you can tap into. The next step is to develop a content strategy that will turn you into a major player who will soak up attention.

For blog post ideas, the most straightforward way is to tune into high profile blogs and industry news websites and extract sought-after topics. You don’t strictly have to copy every thought from a single source. Instead, try borrowing the general idea and using several other sources to piece together a100 percent original article. You can refer to this post by Kristi Hines for more simple ways of generating blog topic ideas.

Finally, for your content creation efforts to go smoothly, be sure to prepare your editorial calendar and plan topics ahead of time. Research the best time to reach your audience to determine the best scheduling for your posts.

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Drive Traffic to Content

Developing great content is tremendous progress, but that alone won’t bring traffic to your site. You also need to make an active effort in promoting your content across channels where your target audiences are. Understand that this could be the most daunting and time-consuming challenges that online entrepreneurs must face.

Keep in mind that the goal here is not to just increase traffic, but to increase targeted traffic. Bringing someone into your blog accomplishes nothing unless that person has a good chance of converting into a paying customer.

It doesn’t matter if you’re selling an affiliate product, making money off of ads, or selling your service. This is why you need to identify what your audience needs, who they are, and the best way to reach them. You can read this post at Blogging Wizard for more in-depth information and how traffic generation fills every facet of your site.

Increase Conversion Rate

Attracting targeted traffic is a crucial component that will unlock the profitability of your site. What you need to do now is to adjust your on-page content to suit your audience’s liking and improve conversions. This can be done in a multitude of ways, and it doesn’t always involve money.

Remember that conversion also occurs when a new visitor subscribes to your mailing list, signs up to your site, or does anything else that may indicate keen interest. For this, you need to look at your landing pages, lead capture forms, and other components of conversion such as CTAs. If you want to make the most of your niche sites performance, then learn the 53 best practices for increasing conversions from ConversionXL.

Track and Measure

Remember that no matter how well you plan; you can never come up with a perfect blueprint for a successful website. As an online entrepreneur, you should expect to make mistakes, which can point you in the right direction as long as you track and measure key performance indicators or KPIs.

KPIs are metrics that can be used to evaluate how well something performs in alignment with individual objectives. For websites, this includes analytics such as the volume of traffic, the number of unique visitors, search engine rankings, conversion rates, and other data that can be used as a measure of progress. 

Of course, KPIs may vary for each online entrepreneur. It depends on the nature of the website and the industry it is in. You can refer to this post to help you learn the KPIs that will help you optimize and improve your site’s performance.

Related Article:Just Say No: 7 Website Design Mistakes That Can Hurt Conversion

Conclusion

Building a successful site is serious business. Even if you succeed with one site, you may still struggle when creating new ones, even if you think you know what to do. This is why being adaptive is one of the most important characteristics of an online entrepreneur. You need to develop a mindset that learns fast, adjusts, and can keep up with the ever-changing world of online marketing.

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