The First Step to Success: How to Choose a Big Brain Business Idea

Business.com / Starting a Business / Last Modified: February 22, 2017

A successful business starts with a carefully crafted idea. Things to consider before starting your big brain business idea.

When you suddenly imagine you’re seeing dollar signs blinking instead of that single straight line that used to be your cursor, you’ve got the starting-a-business-on-the-Internet bug.

Call it a revelation, an “aha moment” or the first clear thought you’ve had since you noticed playing video games wasn’t filling your bank account, but that instant when you start to imagine piles of cash flowing your way with every keystroke and slide of the mouse will change your life if you act on it.

But therein lies the rub.

Dreaming about big cash payouts in cyberspace and making them happen can separate quicker than water and vinegar when you dive in and put up a website for the first business that comes to mind.

Just because your uncle makes the coolest belt buckles in his basement and you want to share them with the world doesn’t mean a quick investment in a WordPress site will make both your dreams come true.   

It doesn’t even matter in the end if you think you’ve got a corner market on a new app that will revolutionize the way people buy concert tickets online, you need to vet any new idea to see if it has the kind of business legs that will help it to stand and run.

Related Article:Are You Ready to Start a Business? 5 Burning Questions You Need to Ask Yourself

Why? Because business is business and just because your workplace is at home in front of a monitor and not behind a desk in an office with your name on the door doesn’t mean you can change all the rules. 

And one of those first rules is you need to build a solid enterprise on the foundation of a tried and tested business concept. Remember, you’ll need to make sure you don’t build a house on sand here when you consider research shows that only 37 percent of startups are operating after four years in the information sector which is one of the mainstays in the online arena.

Add to that the numbers that show incompetence accounts for 46 percent of the failures and you’ll see why putting business blocks carefully in place begins with a tested idea.  

First off, there’s a common trapdoor you need to avoid.

Don’t Let the Right Side of Your Brain Choose a Business for You

One of the biggest mistakes that new entrepreneurs make is thinking everyone loves the same things they do. That’s a wonderful way to look at life but a horrendous way to choose a startup. There’s a big difference between something you love and a product or service people will want to pay for.

Here’s a good example. While you might be able to make the case a fake doctor’s note website sprung from the mind of someone who loved to perfect these sick notes to dodge work or school, taking a closer look at the site BestFakeDoctorsNote.net site shows the work that went into vetting this business design.  

These are the folks that have done their homework because one of the first things that you need to do is make sure any business idea is profitable. That doesn’t just mean Googling your business idea to see if there are others in the same market. Think about cash flow, too.

Related Article:Things to Consider Before Presenting Your Idea to Investors

Working Capital

If you’re looking to undercut the competition by going cheaper, you need to make sure you’ve got the working capital to keep moving forward. So, doing the math is an important part of deciding if any business idea works. These doctor's note providers did and found a volume method for their business that keeps turning a profit. 

You might even need to turn your glasses around and look at the whole issue with new lenses to see where the best business ideas are. Jumping right into those industries where there’s a buying rush is a great way to make sure you see the money and more of a left brain logical maneuver. Exchanging your know-how and experience for money works well where there’s a demand.  

Remember that loyalty wanes when your business is online so you’ll need to plug in an idea that can keep expanding your base. Finding a starting point that you can imagine expanding and diversifying is helpful. You don’t need to have concrete goals in place for this initially, but a general idea of the direction you’d like to go in works.

Related Article:You Can Do It: How to Start a Business Without a Loan

Objective Look

Strive for a business that fits a demand that needs to be filled. Taking an objective look at your options helps. For example, a full 58 percent of businesses in finance, insurance, and real estate are still operating after four years. That goes down to 55 percent for services. 

Finally, remember that any good businessman knows that having a successful enterprise that passes that four-year hurdle means putting together a team. You’ll need advisors, more than likely an accountant and maybe even a lawyer to keep an even business keel.  When the new venture is online, you need to have a web developer and some top notch Internet Marketers to get the word out on the goods and services you’ve got to sell.

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