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6 Steps to Create the Perfect Business Strategy

Anand Srivastava
Anand Srivastava

Starting a business? These six steps will help you create a comprehensive and effective business strategy to get you started off on the right foot.

Starting off with a new entrepreneurial venture is quite similar to treading into newer territories where frequent map consultations are required. This is why it is necessary to follow a step pronged approach in regard to creating a business strategy that sticks. What most budding entrepreneurs fail to understand is that starting with a new venture isn’t hard but to make it function efficiently is what feels undoable at times. 

In the subsequent sections, we shall finally reveal the most fitting and appropriate business mantra for smaller and medium-sized firms, coming across as an amalgamation of six separate ideas. The best thing about our cohesive business mantra is that it would take everything into consideration, including business outlines, plans for expansion, and even the existing priorities, and the perfect means for identifying them, almost instantly. 

1. Gather facts as if your life depends on them

Before even planning a venture, it is necessary to gather all the necessary details regarding diverse entrepreneurial aspects, including the past performance of the similar setups, current market scope, existing opportunities, and more. For example, if a company is looking to pitch forth a concept of water purifiers, it must gather ample insights regarding the water quality of the adjacent area, existing competition, and other details regarding the prospective business setup. However, this idea is relevant for every kind of venture, regardless of the nature of product or service that is in question. That said, there are quite a few business tools that allow organizations to gather details which eventually fall in the purview of SWOT analysis. 

Moreover, the concerned business must also evaluate its own set of strengths and weaknesses in the wake of the internal and external factors which include the entire PESTLE i.e. conglomerate of Political factors, Economic Factors, Social Factors, Technological Factors, and Legal Factors, and Environmental Factors. Lastly, businesses must also gather information regarding the individuals who are associated with the venture.

2. Prepare vision statements

Every business has the tendency to sway out of the right path and move sideways if a proper vision statement isn’t created. However, organizations must realize the importance of vision statements before starting with the planning. The first and foremost aspect that needs to be considered is the business aim or rather purpose. What works well with clients is the business going slightly abstract with the vision statement. For example, a business that deals in healthy food items should aim at cohesive and holistic development of physical and mental health besides incorporating the same in the vision statement.

3. Create mission statement

While the mission statement talks about the abstract factors and the more humanitarian side of the venture, the concerned business must also work towards creating a mission statement for their own reference. This should include the main aim of the business in regard to profit making, process followed, clientele, and value that the venture brings to the table. The vision statement, unlike the mission statement, must outline the primary business objectives and should be created for the handy reference of the business setups.

4. Identify strategic objectives

Businesses must first identify all the strategic objectives that are in line with their professional visions. Most importantly, there are several business areas which require attention and this is where strategic planning comes into the mix. As a part of this approach, businesses must highlight priorities besides laying down all the existing plans pertaining to the mission and vision, respectively. Moreover, this comes across as a cohesive step which includes SWOT and even PESTLE analysis for the overall business development. In this case, the objectives must be SMART i.e. Specific, Measurable, Achievable, definitely Realistic, and certainly Time-Bound. Having all the strategic objectives listed means that the KPIs are sorted and the organization is in line with the budget requirements and the resource allocation. 

5. Prepare tactical plans

By now, if the ideas were followed, the concerned business has created a foundation of sorts. Preparing tactics would now render a shape to the ideas and this is where short and long-term plans pitch in. However, the nature of the plans includes action pertaining to certain sections of the concerned organization. Moreover, this also takes care of the supplier chain in case the business deals in products and certain kinds of services. What needs to be understood is that if the business is focusing on measurable results, only tactical planning is necessary for communicating properly with the stakeholders. The best advice here would be to initiate these plans in the form of short sprints which are easier to execute and practice.

6. Performance management 

Now that all the existing plans have been enumerated, it time for a business to solely concentrate on the performance management. Ventures will grow and thrive only if all the objective and strategies are continually put under the scanner. This way the performance of every specific idea can be taken into considerations and plans can be tweaked accordingly. The entire realm of managing and business monitoring might sound like a complex process but with proper skill sets and tools, it can be simplified, almost significantly. 

The entire purview of performance management takes a host of aspects into account, including the aspects of creation, management, and reviewing. The idea here is to break down larger bits of information and concentrating on each aspect for evaluating the performance of the same. 

The hidden strategy: probabilistic forecasting 

If you have made the effort of reading this through, here is an additional idea that is capable of adding additional strength and functionality to the existing efforts. However, before discussing more about the same, it is necessary to first understand what probabilistic forecasting actually is. In simpler words, it signifies a quick and efficient method of forecasting the likelihood of diverse business occurrences, on the basis of mathematical postulates. 

If and when this strategy is added into the mix, it becomes easier for firms to initiate release planning by concentrating on a single outcome more than anything else. This is known as deterministic planning which uses velocity of businesses instead of the time taken for completing the same. Mostly, in order to make this organizational staple, businesses must include the Monte Carlo Simulator into the mix. This way it becomes easier to calculate the range of estimates besides getting a look at the probability of the possible outcomes. 

That said, there are businesses that are slightly sceptical towards incorporating probabilistic forecasting into the mix due to size differences. However, our suggestion for businesses would be to use this strategy regardless of the size and spread of the firm. 

Setting goals and executing your business plan

Starting a business is all about envisioning the goals and aspirations beforehand. This is where the mentioned strategies come into the mix. What needs to be understood that planning is actually the most important part of a business and if done properly, the strategies and tactics are expected to yield massive results. Moreover, these strategies can also be used to evaluate business performances on the basis of certain metrics. Last but not least, businesses can compare their revenue and profits with the competitors upon following these remarkable strategies.

Image Credit: Kerkez/Getty
Anand Srivastava
Anand Srivastava Member
Anand Srivastava is an entrepreneur, internet marketing expert and a technocrat. After completing his Master’s in Business Administration, Anand took over the internet as one of the leading business leaders— across the country. He started off with many joint ventures— including news creation, digital marketing models, technical setups and even e-commerce. He is currently working on some of his individual projects and making giant strides when it comes to success and recognition.