When social media came into the limelight, the challenge for businesses to be everywhere was remarkable.
Overnight, organizations created their social media accounts, bombarded people with content, and then could not break the benchmark of 100 Likes.
Similarly, with mobile applications breaking big, the pressure for organizations to adopt the trend is just staggering.
However, the stakes are considerably higher in the latter case.
Therefore, before investing in building a mobile app for your business, it is vital to know whether or not it needs one at all.
While financial stakes are higher, companies are adopting mobile applications eight times faster than they embraced the web when the ".com" was at its peak.
On the other hand, being a small or mid-sized company, you might shy away from having an app, considering that only large brands can have one. But unlike what you might think, more and more SMEs are leveraging the mobile app development platform as a platform to connect with their customers and create a successful brand.
However, with the app fever going around, it seems anyone and everyone wants to have a home on a Smartphone or tablet. But should your company or brand be one of them?
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For this, it is crucial to know how important a mobile app can be for your business. Discussed here are some factors that you should take into consideration:
1. Do Your Competitors Have a Mobile App?
Unless your business is engaged in building something completely unique and proprietary, you know who your competitors are. It may be a small company with a pitiable turnover or a $200 million enterprise with global recognition offering products and services similar to you.
Be realistic. Both are your competitors in a true sense and to add them to your equation, you have to find out which of them have apps running successfully in the market. Make sure your business does not suffer by comparison when someone clearly highlights that your competitor has a successful app and you don’t. The result can be devastating.
2. Consider Your Business Goals
Just because your competitors have a mobile app doesn’t mean you have to follow them blindly. Determine what you want to achieve by building an app, generate revenue, increase productivity, improve brand awareness or reduce costs. If these are your core business objectives, having a mobile app can be your best bet.
Your business might already have a well-established brand, but a mobile application can help further strengthen your identity. The app sends a clear message to your customers about your company and the value of your products or services. The connection you build with your customers through an app can help drive leads and revenues for your business.
On the other hand, having a business app can also help improve employee productivity by minimizing their effort, saving time and providing access to key information at the right time and place.
Related Article: Mobile Apps vs. Mobile Web: Do You Have to Choose?
3. Do You Want to Be a Focus of Your Customers All the Time?
There are companies who do business (sales), and there ends the relationship with the customers unless they visit again. And there are companies who build and nurture long-term customer relationships.
While both do business successfully, chances are higher that the latter would sustain longer and be more successful. Why? Because they have made a real effort to be at the top of their customer’s minds all the time. As such, customers would keep coming back to them over and over again.
If you fall into the second category, you do not have to think twice about having a mobile application. According to a survey, average mobile users spend more time on apps than any other platform. While only a handful of apps can make up to their total usage on a day, being on their device can always put you in an advantage as human minds unconsciously record every text or image it comes across, even if it goes unnoticed.
As your customers unlock, scan and scroll their device to find the apps they are looking for, they are constantly seeing you, even if unconsciously. Who knows, you might get a fair chance one day.
4. Stand Out From Your Competition
As discussed in point one, to know if your business needs a mobile app, it is crucial to find out what your competitors are doing. If they have one, you can leverage the same opportunity to build your own app and connect to your customers, improve productivity and generate revenues.
On the contrary, if they don’t have one, which is common to many small businesses even today, you can take the big leap before your competitors do. Be the first in your business to have a mobile app for your customers. They will happily welcome your forward-thinking approach, and that works as a competitive edge.
5. Will a Mobile Website Work for Your Business Instead?
Many businesses think there are only two scenarios that make sense: to have a website, or to have a website and a mobile app. However, they don’t realize that there is another lucrative option that delivers the best of both worlds and is seemingly cost-effective as well: a mobile website.
A mobile website works the same way as a traditional desktop website; however, it is optimized for handheld devices so that your customers get most of the functions and conveniences of your website.
At the same time, you do not have to commit to a long-term mobile app development cycle. However, here it is important to determine whether having a mobile website makes more sense to your goal or an app.
From convenience to cost savings and customer recognition, there are so many reasons why apps make sense for a business. But before you make the big leap, consider the above factors to skew the results and take an informed decision.