3 Common B2B Mobile Marketing Challenges & How to Overcome Them

Business.com / Marketing Strategy / Last Modified: February 22, 2017

B2B marketers have their hands full with mobile. Opportunities abound, but so do challenges. Learn how to overcome the biggest three.

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In today’s digital world, the use of smartphones has taken over like a zombie apocalypse. Take a look around the next time you’re riding the subway or walking to lunch; the vast majority of people are looking down at their phone at social networks, watching videos, writing emails, even reading the newspaper (a digital version, of course). If the old adage goes that you should be where your customers are, it is no longer an option to be mobile marketers.

According to IDC research for Facebook, 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them. Additionally, smartphone users ages 18-44 spend an average of 132 minutes each day using their mobile device. The more time business owners spend on their mobile devices instead of their desktops, the more important mobile marketing becomes. Mobile technology is changing the B2B marketing environment and it’s important for marketers to take advantage of this before they fall behind the competition.

Download "Three Common B2B Mobile Marketing Challenges and How to Overcome Them" to learn how to: 

  • Improve mobile bounce rates
  • Keep up with web form leads
  • Create a mobile-friendly user experience
Download Whitepaper

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