Lead Value Drops by 3,000% After 5 Hours; Do You Know How to Sell on the Go?

Business.com / Marketing Strategy / Last Modified: February 22, 2017

By automating business processes, enabling remote access to office software, and alerting you to important events, this technology can...

When your business relies on sales, you need to stay connected even when you're on the road. Missing a client's call or an incoming lead because you're away from the office can have a huge impact on your revenues.

According to Forbes, the value of your incoming leads drops dramatically the longer you wait to contact them -- after only 5 hours, your chances of making contact with a lead drops by 3,000 times as compared to calling within five minutes.

To help stay connected to your clients and sales leads, take advantage of the many types of technology tools available to businesses. By automating business processes, enabling remote access to office software, and alerting you to important events, this technology can help you keep on top of your businesses no matter where you are.

Related: 5 Tips to Manage Your Business From Anywhere

Keep Up With Your Leads

On average, businesses only manage to contact 27% of their incoming sales leads -- meaning that 73% of all of a company's leads go unqualified. The most important part of this equation is time.

The odds of making contact with a lead are 100 times higher at 5 minutes than at 30 minutes, and the odds of successfully qualifying a lead are 21 times higher. However, the average time it takes businesses to call an incoming lead is a staggering 46 hours and 56 minutes.

How can you manage to keep in close contact with your leads from the road when other businesses fail to do so from the safety of their offices? While employee training and call volumes should be taken into account, don't forget the importance of technology -- specifically, your leads and sales software.

  • Look for an add-on, plug-in, or new sales software system that can send automated alerts instantly via email or text message. When the alert is sent within seconds of receiving the lead, you have the opportunity to call back your leads within minutes -- greatly increasing your chances of making the sale.

Stay Connected

When you're out of town, the easiest way to keep your finger on the pulse of your business is through your smartphone, tablet, or laptop computer. Your connections to your business don't have to be limited to just phone calls and emails.

A wide variety of apps and software can provide you even greater access to your sales team, customer data, and other necessities.

  • By using the cloud to store your documents or run your business software, you can access it anywhere that has an internet connection. While on-premise CRM software is limited in its scope, cloud-based software-as-a-service follows you no matter where you go. Meeting with a client across the country? You can pull up their information on your mobile device and rest assured that the information is accurate, up to date, and instantly available.
  • A mobile POS app downloaded to your device and integrated with your sales software can make it fast and easy for you to make sales remotely. Whether you're meeting with a client in their office or finding new customers at a trade show, the technology helps you track sales, inventory, revenues, and more.

A Telestra report found that small business owners spend upwards of 20 hours per week away from their premises. During that time, 76% cannot access business critical files and data. 36% feel that better technology would help them runt heir business more efficiently.

With tools like cloud-based software, automated alerts, and mobile POS, you can keep running your business smoothly no matter where you go.

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