Mari Minute Episode Two: How to Use Facebook Live for Business

Business.com / Business Solutions / Last Modified: February 22, 2017

In this week's episode of "Mari Minute," Mari shares how to use Facebook Live as a business. Get ready for your closeup!

When you look at the major players in the social media landscape, one thing remains true: Facebook is king.

With ever-expanding user base and new features, they keep the world on their toes and tuning in. Thanks to their newest winning rollout, the buzz has hardly died down.

We’re talking about Facebook Live.

Hot on the heels of Meerkat and Twitter’s Periscope, in August, Facebook unveiled live streaming ability via the Mentions app for verified pages.

In December, they shared that they expanded that live streaming had expanded to verified pages via Facebook for iOS, as well as live streaming for personal profiles saying:

Earlier this month, we also began testing the ability for more people on Facebook to share live video.

Today, we’re beginning to roll out the ability for verified Pages with a blue badge to share live video using Facebook for iOS. With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more.

So what does it all mean for your business page? First things first, let’s be clear that Facebook live not yet available for all pages and profiles. But if the previous rollouts are any indication to the future, it will be available to all and soon.

Here’s what you can do now.

Related Article: Mari Minute Episode One: How to Use Facebook Groups for Business

Go Live via Mentions

In order to secure your spot in the Facebook Live circle of trust, you’ll need to do the following steps, as outlined in the video.

  1. Download Mentions App
  2. Connect to Your Page
  3. Apply to Become a Verified Page

Until you’re verified, you will not be able to stream via your page, whether it be through mentions or directly through Facebook iOS.

Even if you can’t get verified, follow some accounts that are and watch their live videos to get a feel for how they approach the process, the type of content they go live with and the way they speak to their audience. 

Go Live via Your Personal Account

As we mentioned earlier, Facebook rolled out Live to personal pages mid-December. This means that you can live stream to all your friends that will watch and listen by way of your own account.

The issue, of course, is that your personal friends and business followers are not necessarily the same.

But that doesn’t mean it’s not great to practice! Your personal page is the perfect “trial area” to get your feet wet for going live via your page.

Start Planning for Live for Pages

The writing is on the wall. We know it’s just a matter of time before Facebook rolls out Live to all pages, given their focus on video and the fact that it’s expanding rapidly.

If you already have a video marketing strategy, live video is an excellent tactic to try. The great thing about live on Facebook is that the video continues to garner views after it’s happened.

Start thinking about the types of things you can stream that would give your fans a “behind the scenes” or “exclusive” look at your business.

Own a retail store? How about live streaming a new visual display setup?

Own a restaurant? Live stream your chef crafting some of your most famous dishes or walking viewers through a cooking demo.

Do you work at a startup? How about you do a live office tour?

Get your ideas documented now so that you’re ready when the time comes.

Tune in next week for another episode of #MariMinute!

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