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6 Ways to Immediately Improve Your Social Media Presence

ByAsif Razzaq,
business.com writer
|
May 14, 2018
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> Marketing
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Gain followers and increase engagement using these simple but effective strategies.

Whether you're just getting started with social media or have had a presence for years, use these six methods to improve your reach.

Trying to ensure that your social media profiles have a large number of followers and that your content is always enticing and engaging to consumers can feel daunting. Whether you're just getting started with social media or have had a presence for years, use these six methods to improve your reach.

1. Build content that is going to create valuable experiences. 

If you can add value to the experience that your customers have, you can draw them back to your page continuously. Build features and community items that will interest consumers so they continue to check back on your social media page. 

2. Create customized online interactions. 

By reaching out to your customers directly, you can immediately add more followers and value to your network. How do you do that, you ask? Respond personally to each of the comments in your posts, share a link to an article inside the Comments section of a post or relate a customer testimonial about your products or services. These are just a few ways you can establish a personal connection with your followers. 

3. Don't produce the same thing. 

Consistently producing the same posts won't draw people back to your page. Engage your audience and produce something that's interesting and unique. Lighten up and intersperse your posts with funny, engaging content that will convert potential customers.

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4. Give more to your audience rather than being demanding. 

Making demands, like asking your audience fill out a survey or having people share their latest post, can be a nice thing to do for your brand eventually. Work at forging your connections first and offer value to your customers for their efforts. For example, offer followers a coupon good for $10 off any item in your store (or a similar type of incentive). This is a great way to establish goodwill with your audience before you start making requests. 

5. Work on audience management.

Unfortunately, many companies become so focused on producing steady content that they neglect their followers and the type of audience that they are working to build. Working at managing your audience and engaging with new followers that fall within your demographic is important, however. As you build a following of users who regularly visit your pages and share your content, you can have an audience that truly adds value to your profile and to your brand. 

6. Develop a plan for the future. 

Most social media plans for companies today leverage strategies that worked in the past. Instead of recycling used strategies, look at the particular strengths of your brand and work to take it in a brand new direction. Your profile and your posts should reflect your brand's values in addition to promoting your products and services.

By using some of these top strategies, you can improve your online interactions and the overall value of your social media pages.

Asif Razzaq
Asif Razzaq
See Asif Razzaq's Profile
Asif Razzaq is a Digital Health Business Strategist with robust medical device and biotech industry experience and an enviable portfolio in development of Health Apps, AI, and Digital Marketing. An astute entrepreneur, Asif has distinguished himself as a startup management professional by successfully growing startups from launch phase into profitable businesses. This has earned him awards including, the SGPGI NCBL Young Biotechnology Entrepreneurs Award. Asif also has verifiable proficiency in Turnaround management and Bottom-line performance; he has helped organizations achieve increased revenues through aggressive marketing and management initiatives. He has also worked extensively with USA’s leading medical device and biotech organizations like Bioviva, MedTech Catalyst, HealthConnexions and Epinex Diagnostics. Asif Razzaq is Google AdWords Mobile and Search Engine certified. He is also Inbound certified from Hubspot. He holds a degree in Biotechnology from India, a Graduate Certificate in Bio Science Management from Keck Graduate Institute, California, a Certificate in Design Thinking for Business Innovation from The University of Virginia Darden School of Business and, a Certificate Training on Financial Modeling from Stanford University. Asif is invested in helping businesses achieve turnaround through aggressive digital marketing growth strategies and digital health initiatives. He hopes to become one of America’s most renowned Digital Health Business Strategist and CEO in a few years.
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