Whether you're just getting started with social media or have had a presence for years, use these six methods to improve your reach.
Trying to ensure that your social media profiles have a large number of followers and that your content is always enticing and engaging to consumers can feel daunting. Whether you're just getting started with social media or have had a presence for years, use these six methods to improve your reach.
1. Build content that is going to create valuable experiences.
If you can add value to the experience that your customers have, you can draw them back to your page continuously. Build features and community items that will interest consumers so they continue to check back on your social media page.
2. Create customized online interactions.
By reaching out to your customers directly, you can immediately add more followers and value to your network. How do you do that, you ask? Respond personally to each of the comments in your posts, share a link to an article inside the Comments section of a post or relate a customer testimonial about your products or services. These are just a few ways you can establish a personal connection with your followers.
3. Don't produce the same thing.
Consistently producing the same posts won't draw people back to your page. Engage your audience and produce something that's interesting and unique. Lighten up and intersperse your posts with funny, engaging content that will convert potential customers.
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4. Give more to your audience rather than being demanding.
Making demands, like asking your audience fill out a survey or having people share their latest post, can be a nice thing to do for your brand eventually. Work at forging your connections first and offer value to your customers for their efforts. For example, offer followers a coupon good for $10 off any item in your store (or a similar type of incentive). This is a great way to establish goodwill with your audience before you start making requests.
5. Work on audience management.
Unfortunately, many companies become so focused on producing steady content that they neglect their followers and the type of audience that they are working to build. Working at managing your audience and engaging with new followers that fall within your demographic is important, however. As you build a following of users who regularly visit your pages and share your content, you can have an audience that truly adds value to your profile and to your brand.
6. Develop a plan for the future.
Most social media plans for companies today leverage strategies that worked in the past. Instead of recycling used strategies, look at the particular strengths of your brand and work to take it in a brand new direction. Your profile and your posts should reflect your brand's values in addition to promoting your products and services.
By using some of these top strategies, you can improve your online interactions and the overall value of your social media pages.