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How to Improve the Success of Your Small Business

Ruth Hoffmann
Ruth Hoffmann

Focused marketing, prioritizing feedback and improved customer service can help.

There are many things that could potentially go wrong, and you have to plan ahead very efficiently if you want to avoid most of the common roadblocks. Most importantly, you’ll need to come to terms with the idea that not every belief you might have about the way you should be running your business will match reality. Sometimes, data will contradict your gut instinct, and it’s a good idea to listen to what it has to say.

Try to promote it naturally

Paid promotion is important in any case, but you should also not underestimate the power of word of mouth. You can do a lot for your business by just making sure that people are motivated to talk about it and exchange reports about their experiences with it. This can be done in various ways, and it’s a good idea to explore them in full if you want to maximize the success of your business on the market without having to invest that much on its promotion.

Focused marketing

And when it comes to paid promotion, you should try to handle it in a focused, directed manner. There are various ways to spend money on promoting your business, and some of them will produce better results than others.

When you’re still a small business, you will need to focus on the things that have the biggest potential to impact your operations at the smallest possible cost. Finding the right balance in this regard is not going to be easy, but it will make a huge difference in the long run. It will allow you to spend less money on marketing, while at the same time providing you with better results.

Improved customer service

Many amateur business owners tend to underestimate the importance of providing adequate customer service. And yet, if you ask most people, it turns out that the thing they care about most in any given business is not so much the quality of their main product, but rather the experience they get after purchasing it.

Problems can come up with anything, and it’s important that you provide your customers with an adequate venue to express their concerns and get assistance. And the better you do this, the more it will improve your success on the market. Many people tend to drop their relationships with businesses completely simply because they’re disappointed by the quality of service they’ve received.

Streamline your hiring process

Even if your company is small, you should still consider your hiring process and how it can be improved. There’s always something that can be done on that front, and if you’re not actively hiring new employees now, you could at least prepare yourself for the problems you’ll have to deal with on that front later on. For the most part, you should ensure that your hiring process is as streamlined as possible.

In other words, you should rarely have to stop and think about the next step – it should be a systematic process that you simply follow. Sure, sometimes things will come up along the way that will require your specific attention. But other than that, hiring a new employee should not require the invention of any new methodologies on the spot. There are many tools that can help you with that too, so you should explore them in detail.

Use modern tech to its full potential

Speaking of tools, modern technology can be very useful for improving the success of your business, while also cutting down on the amount of effort required to run it. From a professional logo maker to spreadsheet tools and advanced systems for communication, you can do a lot to keep your company running at top efficiency with minimal effort. Many of these solutions also don’t cost much to deploy and integrate into your organization, so you can gain a lot from studying them in detail early on.

Make sure that you take the time to familiarize yourself with any such tools that you decide to adopt in your workflow though. Working with something without a proper understanding of its requirements can be a recipe for disaster in some cases, especially when it comes to tools that are more tightly integrated into the workflow of your company. Before allowing anything to become a part of your organization, you should study and test it extensively yourself to be sure that it matches the criteria of your working style in every way possible.

Cut corners in the right places

Being efficient as a small business owner partly comes down to knowing where you can cut down on your expenses, and doing it efficiently. Not every corner in your company is worth cutting. Quite on the contrary, doing this wrong can have some disastrous consequences on your prospects in the long run. But you should learn to recognize viable opportunities for saving money, because many of those will definitely exist in your work.

It might not be much, looking at each point individually. But that’s not the point – all of these ideas can stack up quickly, and before you know it, you’ll be saving huge chunks of cash without seeing any significant difference in the way your company works. Before you get there though, you’ll have to take a lot of time to study how the market works, especially the one surrounding your own particular business.

Balance work and life well

No matter how dedicated you may be to your business, you should not make your entire life revolve around it. Even workaholics need a break from time to time, and you should not underestimate the importance of relaxing properly. If you don’t, the stress will quickly eat you up, and you won’t even know how it all happened. Many people end up succumbing to the pressure of the huge amounts of stress that can build up over time, and this is completely preventable too.

Of course, try not to swing too far in the opposite direction either. If your company is running well, you should maintain the momentum, instead of deciding that you can just kick back, relax, and enjoy the rest of your life. Sooner or later it’s going to catch up to you, and it won’t be pleasant.

Listen to feedback – but not all of it

Your customers will often have comments about your business. Many of them will be viable, but some should not be allowed to make it further into the organization. That’s because people themselves don’t always know what they want in a company, and even worse, they don’t know what it takes to actually run a business in the first place. So you’ll often hear suggestions that sound completely outrageous to you, but you can bet that they seemed perfectly reasonable in the head of whoever submitted them.

Developing a good filter for feedback is one of the key skills a good business leader should have. It takes time to get there though, and you’re going to make some mistakes along the way. But as long as you’re persistent, you should eventually find yourself in a state where you know whether someone is worth listening to or not. And this will allow you to save a lot of time and effort in general.

Reflect on your successes and failures

There will be ups and downs in the life of your business, just like with anything else in your life. And it’s important to not only take them in stride, but to also reflect on them and learn something from each such event. Both a success and a failure can teach you something that you didn’t know before, and what separates good leaders from the rest is their ability to extract valuable information from the major events in their lives.

It’s a good idea to keep track of what happens in some written way, such as a notebook. This will allow you to come back to those moments and revisit them much more easily. It will also give you an objective overview of how you’ve progressed over time. You might start to notice some patterns to. For example, you might notice more mistakes than successes in the beginning, only for things to reverse in more recent months. And that’s a good sign that you’re going the right way.

Keeping a small business successful is a combination of dedication, being informed, and knowing how to learn from everything that happens in your life. There will be many obstacles along the way, but as long as you’re prepared to overcome them, and have the right attitude for that, you’re going to see lots of success eventually. Make sure that you take note of it and extract something valuable from it as well though, because otherwise all your work will have been for nothing. Even if your company is doing well, if you haven’t learned anything, that’s going to be a problem in the long run.

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Ruth Hoffmann
Ruth Hoffmann Member
I teach coaches, consultants & professional service providers the strategic & psychologically proven frameworks that will help them build a highly influential personal brand profile, grow a highly engaged client base of loyal customers and create strategic marketing systems that will help them sell with ease.