Infographics and the Benefits for B2B Marketers / Marketing Strategy / Last Modified: February 22, 2017

Infographics have taken the B2B marketing world by storm. Information is more easily shared and understood when found in an infographic....

Infographics have taken the B2B marketing world by storm. Information is more easily shared and understood when found in an infographic. Take your Hubspot, "blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts." Infographics are a great way to generate impressions and leads. Combine design and data for an interesting infographic. 


Creating an infographic can be a timely and potentially costly process, but the benefits may well be worth the investment. For B2B businesses, infographics can help visualize complex concepts, showcase products, highlight important facts and draw the attention of potential clients.

  • Increase your leads and inbound links. You can use Google Analytics to track who is linking back to your infographic content. If you include an embed code, track how many people copy and paste the code and embed your infographic on their sites.
  • Boost SEO efforts. Use a program like RankChecker to see how your infographic is doing on major search engines.
  • Increase your social media presence. Using programs such as Hootsuite can help you measure the number of tweets, mentions, and shares across social media platforms.
  • Build your credibility. Publishing relevant and useful infographics that educate and offer insight positions your business as a thought leader within your industry.
  • Use the infographics as an extension of your PPC marketing campaigns. Someone can click through an ad and arrive at a landing page with an infographic with a breakdown of information.

Best Practices

Creating a compelling infographic is more than just having interesting information. You must be able to tell a story while combining graphics and data. Some companies think infographics are about self-promotion. Infographics are customer-driven, informative images that allow readers to filter through the information in a different way.

  • The information shared should mostly be data and numbers. A successful infographic balances data and design for an interesting, visually appealing story.
  • When using infographics for linkbaiting, you should make sure the graphic is on target with your niche, completely accurate, and very high quality.
  • Create a customer-centric infographic. Infographics are less about promoting your business and are more about sharing information and data.
  • Easily allow people to share your infographic. Having Tweet, Like and Pin It! buttons are a great place to start though you may also want to include buttons for StumbleUpon and Reddit.
  • Put a creative commons license on your graphic so people can embed the image without worrying about copyright infringement. You'll also want to include an embed box.
  • Promote your infographic! Submit it to infographic sites, publish a press release, and push the image out to all your followers across all your social media channels.

Infographics Done Right


Here are two examples of infographics that have been done well and have had real success. Each of these combines data with design for successful infographic. "The Science of Surviving the Zombie Apocalypse" attracted more than 178 inbound links. Infographics have the potential to be incredibly successful aspects of your online marketing campaigns.

Sources: Zombie Apocalypse, Giving Back to Pets

Has your business seen success with the use of infographics?

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