Instagram's community has grown quickly. Here's how your brand can take advantage of it's very large and very engaged community.
Instagram has risen to the half-billion number of users.
This is a very high number compared to many similar social media apps and is considered the fastest growing app of all time.
How did Instagram get to this level and how can you leverage your business on this app?
Instagram’s CEO, Kevin Systrom announced, “It’s a big milestone for us because we set to create a community, not just a photo-sharing app.” (TIME)
While the app has grown exceedingly since its acquisition by Facebook, there are a few ways which Instagram has specifically used to gain the record breaking amount of users it has within a surprisingly short amount of time.
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Instagram has a higher user interaction rate with its followers than Facebook and Twitter. Being new to the top social media app list, Instagram has made it easier to keep up with brands in a more compelling way. With strategic pictures and proper hashtagging, businesses can market their businesses and reach their customers directly and in a more uninterrupted way. Stating, “The Instagram community has grown faster and become more global than we ever imagined,” Instagram is not only breaking records, it is breaking expectations.
Many of the world’s biggest brands are on Instagram, such as Disney and Starbucks, which means acquiring a user base is easier than it seems. If companies with a wide spectrum of consumer bases can have such a great amount of followers, than most any company can have a solid user base; it is not limited to a certain brand or niche.
Instagram mobile ad revenues will reach $2.81 billion worldwide (according to eMarketer); likewise, Instagram users are more apt to purchase an advertised product through first viewing it on the site compared to another social media platform. This allows for better turnover ratios for business, and time allocated toward advertising on Instagram can be well spent.
Instagram is a picture related site. A commercial in a picture is another way to view it. Keeping the content consistent and related to your brand so it can be easily understandable by audiences is the best way to post.
Recently, Instagram has announced its new, "Instagram Business Tools." This will allow businesses to be able to connect with customers easier. It will include business profile pages, an analytics tool, and the ability to purchase advertisements. Businesses can choose how customers can communicate with them; such as calling, texting, and emailing through the contact button.
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Instagram business tools include:
- Account insights: allows businesses to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement.
- Ad insights: shows the performance of paid campaigns with brand analytics (impressions, reach, and frequency) for each individual ad delivered to the target audience.
- Ad staging: allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns
These business tools can make it easier to advertise to your potential consumers and update your existing ones with relevant information.
As a business, including a bio, logo, and company name is the first priority. Then comes posting. Staying consistent and using proper tagging can build you the following that you may want. Well-lit and memorable photos are the most liked. While unique and interesting photos can assist in converting viewers to consumers. Product brands tend to gain the most following, but any business; such as Airbnb, can create a big following, however.
Additionally, in the near future, there will be an instant translation feature which will translate photo captions, comments, and profile bios to a language of your choice which will open up the ability for users to interact internationally.
Instagram is surely growing and businesses can take advantage of this growth. With posts having more than tripled in the past few years, Instagram has made it easier for its users to share their lives, and businesses to share their products and services through their mobile friendly application.
Having acquired Instagram for one billion dollars in 2012 and its thirteen employees as well, Mark Zuckerberg has taken the initially early stage company and in a short amount of time, has made it into the fastest growing social media site known yet.