Business owners and marketers understand the importance of a robust lead generation strategy. It doesn't matter if you're starting your first company, or in the middle of building a global brand, reaching the people who can benefit from your product is essential for success.
When you're able to reach your target audience, you'll see increased brand awareness because more people can view and interact with your content. Additionally, you’ll have more opportunities to drive consumers through your sales funnel and increase your conversions.
The more time you spend nurturing your leads and delivering quality content, the better chance you have at creating new fans and brand ambassadors. There are many ways that you can generate new leads for your company. We are going to look at specific marketing tricks you can start using today. Our strategies for you touch on email, content, social media, and personalization marketing.
Embrace personalization marketing
Personalization marketing is quickly becoming one of the best ways to keep consumers engaged with your brand. Odds are, countless online businesses are operating in your industry, and it’s not easy to catch and hold the attention of a limited customer pool.
When you add personalization to your marketing strategy, you have an excellent chance of getting new visitors to come back to your website for repeat visits.
The most common way to make your marketing personal is with your email marketing campaign. People who sign up for email lists expect to receive posts and promotions that are relevant to their lives. Instead of signing up for a business that sends cookie-cutter emails to everyone, consumers want companies that anticipate what they need and offer solutions.
Allow customers to segment themselves when they sign up for your newsletter. For example, you could ask a visitor signing up to checkboxes showing what kind of content they want to receive in the future. Adding personalization can generate 26% more email opens because customers know that they want what you’re sending.
Optimize for voice search
Search engine optimization (SEO) is a common tactic businesses use to improve their ranking on Google. The closer you appear to the top of the first page of Google, the more traffic and engagement you’ll see on your website.
In 2020, text SEO is still important, but voice search is becoming increasingly popular. If you're not familiar, voice search is a tool that consumers can use on their devices to browse the internet.
Way back in 2013, Google released its Hummingbird update, which changed how businesses reach their customers. This update included semantic search, which helps pinpoint user intent.
Why is this relevant? Simply put, that framework is more important for reaching your customers with voice search than ever before. Google continually updates the AI algorithm that recognizes speech patterns and words, which makes it more user friendly and responsive than ever before.
When you consider that 30% of consumers in the United States use voice search to look for product information, the connection becomes clear. Consumers are using their voice to find brands, and Google's algorithm added semantic search to show these users accurate results.
You can do your part to reach consumers using voice search by optimizing for long-tail keywords that most people would speak instead of typing. For instance, instead of typing "coffee shop near me" more users are using Google Assistant, or Amazon's Alexa to ask, "Where can I find a dark roast coffee?" Instead of "coffee shop," the keyphrase becomes "find a dark roast coffee."
Don't give up on your traditional SEO tactics, but don't forget to include voice search if you want more consumers to find your brand.
Create irresistible lead magnets
Do you know what customers want more than anything when they visit a website? The answer is information. When someone lands on your business page, they expect to learn something new or find a solution to their problem.
Increase the chance that consumers will stay committed to your brand after they find your site by creating valuable lead magnets. Lead magnets are content or promotions that add tangible value to users' lives. As the name implies, the purpose of producing lead magnets is to get more interested consumers invested in your brand.
How do visitors take advantage of your lead magnet? They sign up for your email list.
You can create content magnets by compiling existing content into an ebook, making a fact sheet, or designing an infographic that colorfully displays important industry statistics.
Promotional lead magnets are special offers that people get after they sign up for your list. For instance, you could offer a 30% discount for first-time customers. Now, when someone lands on your website and likes your products, they will be tempted to join your list and make a purchase because they can save money.
Lead magnets differ based on audience size, budget, and industry, but you can boost your visibility and conversions by creating one of these clever marketing tools.
Host a giveaway on social media
Social media is, without a doubt, one of the best ways to share content and engage with your audience. It's hard to deny this point when you consider that 90% of marketers say that social media helped them spread brand awareness. When more people see your company online, you have an increased chance of generating leads.
Online giveaways can help you make your social media profile more interactive than ever before. Ideally, you'll want to hold an event that lasts anywhere from a week to a month. The goal is to get as many people as possible interested in your company.
You'll want to establish ground rules to help promote brand awareness and reach other marketing goals. One rule we suggest adding is the option to share and tag friends to enter. This tactic works well because it encourages users to tag their friends that may be interested in your products and services. Even if their friends don't buy something from your website, if they enter your contest and tag a couple of their friends, there's a good chance your giveaway could go viral.
The average user spends about 2 hours and 22 minutes on social media every day, making these platforms ideal for generating new leads for your business. After your first contest, you can analyze the results and fine-tune your strategy, so the next event catches the attention of even more potential customers.
Giveaways are an excellent way to encourage people to keep coming back to your social media profile and website. As the word of your contest spreads, you can expect to see an increase in engagement, email signups, and website traffic.
As your business grows, you'll start to learn lead generation strategies that work well and engage your audience. Don't get discouraged if you're having trouble getting people to come to your website or buy something from your online store.
Patience is vital when you're growing an audience. If you consistently deliver great content, optimize your site, and engage with your audience, you'll see more brand loyalty and new leads joining your email list.
If you're not sure where to start, researching your target audience and understanding their needs will help you make informed decisions about what lead strategies will work best for your brand.