Lead Generation Trends for SMBs

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data.

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Welcome to our first Business.com Small Business Pulse report, a monthly, data-driven analysis of key issues related to small-to-medium businesses. In this latest report, we will cover

  • How marketers are using lead generation advertising
  • How marketers are reaching leads after they receive
  • Insights from expert Phil Brannon, formerly CEO of IT Business Edge and founder and president of Tech Republic, on this data

The data collected for this report was by an in-depth survey of our lead generation customers coupled with our insights from the over 20,000 sales ready leads we generate each month. Some specific insights gathered from the data we collected include:

  • 74% of B2B marketers participate in lead generation practices
  • 50%+ of marketers are generating leads through white paper downloads and content marketing
  • 60% of marketers are interested in a score attached to leads on the likelihood of their business receiving a response

For more, download our Lead Generation Insights report below.

Download Whitepaper

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