Livestreaming has had great success in entertainment, but what else is it capable of? How might it reshape future business tactics?
Gone are the days when streaming was confined to playing music and video games. Livestreaming is the element that oftentimes creates viral trends.
According to the recent industry data, 61 percent of the 18-29 population prefers streaming videos to cable TV. This explains how Instagram rose to become one of the most used websites for global brands to stream live. Let's get into the particulars of how livestreaming refurbishes our approach to various industries and benefits them.
Why machine learning depends on livestreaming
Since the modernization of industries, we have attempted to feed machines with data to avoid human errors or machine downtime. This process is known as machine learning, and it has been in practice since the 1950s when machines taught themselves to play Chinese checkers. Since then, there has been extensive headway on this methodology in multiple dimensions.
But all these machine learning masteries were a product of various data that were input manually into the system. However dynamic the data intelligence may be, it cannot be implemented the second it's received, thus losing the essence of relevance during the process time.
Livestreaming in machine learning takes care of this drawback by both extracting real-time data and implementing that data on the fly. For example, through tracking millions of searches, the Google search engine has learned to correct misspelled words without the aid of a dictionary.
Machine learning through livestreaming has been successfully administered in various fields:
Virtual studios – Television and broadcasting studios have long gone virtual, given the appeal of using virtual backdrops and settings. Virtual studios have also been used in live telecasts. However, through machine learning, the camera settings are better equipped to adapt to the angles, zooming and light factors in real time.
Presentations – E-presentations or live tutorials have become a crucial part of higher education and industrial training. Through livestreaming, switching and channeling multiple screens and tracking viewer response in real time helps make these presentations successful and ultimately helps build well-disposed curriculums.
Image analytics – Livestreaming makes it necessary to optimize image settings according to the light, balance and exposure. Through machine learning, the camera autotunes these settings respective to the surroundings. This makes going live in remarkable quality the norm, even among people who are not camera savvy.
Video streaming and customer support
One major industry that would get a remarkable face-lift from using livestreaming is the customer service field. Livestreaming to aid a customer with product maintenance or doubts could foster trust in consumers of any brand. Connecting to customers and giving them the exact answers they're looking for is more engaging than a scripted monologue video that answers FAQs. This would likely have a snowball effect through which you would reach a larger consumer circle on social forums.
There are also instances where businesses can create engaging premium content, such as webinars and informational materials, designed with the feedback they gather from engaging with customers in real time. This opens more gates to monetize your product while staying relevant and on top of the market.
Livestreaming in e-commerce and modern marketing
The current marketing modus operandi is e-commerce. No matter how popular a business is, without an online store, there is no way the brand would be able to stay in the top charts for a long time. The next big trend to keep up with in this vein is how efficiently brands leverage the livestreaming arena.
There are three major ways livestreaming could take you closer to your audience:
Product intros – Advertising the launch of a new product is as important as the product itself. No matter how great a product is, with a failed marketing strategy, it's bound to fail as well. A livestreamed launch salts the recipe to perfection.
Demos – Demos engage the target audience and even get non-consumers to engage with your product. With push notifications reaching their palms, there's a higher chance that interested prospects will look into demos through streamed video than through any other mode.
Webinars – This option benefits businesses that do not engage with the public. Most B2B companies require a platform to teach their products and share materials. Livestreaming makes managing your reach of content a lot easier, with real-time viewer feedback.
The future of livestreaming
Livestreaming doesn't restrict itself to a single form. It is an ever-evolving platform with fruitful returns for its users. Livestreaming solutions offer multiple features that traditional media can't. Features like live polling, comment moderation and 360-degree filming suggest a bright future for livestreaming as a branding agent for businesses. Livestreaming also has great potential to limit piracy.
NASA has latched on to this trend by streaming the view of Earth from its space station 24/7. Such attempts have had high rates of success all over the world, as they are the most authentic form of interaction with an audience, offering real-time learning. By giving a relational perspective, livestreaming continues to capture the attention of branding strategies and create captivating content.
The trend has already caught on like wildfire, with countless entrepreneurs experimenting with livestreaming. To conclude, it is not an exaggeration to state that livestreaming is the present and future of branding.