Market Expert Program: Putting an Emphasis on the Value of Thought Leadership

Business.com / Marketing Strategy / Last Modified: February 22, 2017

At Business.com, we work with experts like you everyday. You're our readers, clients and colleagues, and now, you're our writers.

You've been in business for quite some time. You've had many successes (and failures), learned valuable lessons and have experience that a younger you would've killed for. You are an expert.

At Business.com, we work with experts like you everyday. You're our readers, clients and colleagues, and now, you're our writers. We designed the Market Expert Program to be a mutually beneficial partnership, in which we provide branding and exposure for your valuable insight, which is shared with the more than 2 million people that read Business.com every month.

Market Experts are an elite group of entrepreneurs and executives that span the sectors of marketing, sales, technology, finance, HR, leadership, entrepreneurship and management and more. They are the definition of a thought leader: they are authoritative, influential and ahead of the curve.

Learn more: Are you an Expert?

They regularly contribute content within their topic of expertise, which is read by our audience of senior-level decision makers and executives that rely on Business.com to acquire the knowledge, products and services they need to successfully run their business.

Current Business.com Market Experts include Hubspot CMO Mike Volpe, blogger Ann Smarty, technology writer Drew Hendricks, Online Marketing Institute CEO Aaron Kahlow and Founder of YEC Scott Gerber, just to name a few.

We know that the secret to great content lies in great minds. If you are an expert, or know someone that is, join us on our mission to help others become more success in business.

In the below video, our CEO Tony Uphoff explains the Market Expert program and it's significance to us at Business.com. Still want to learn more or apply to be a Market Expert? Click here.

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