In honor of National Small Business Week and today being Marketing Monday here at Business.com, this roundup features marketing posts...
Today is the first day of National Small Business Week. Events are taking place in multiple cities across the country with informative events geared towards helping small business owners grow their businesses. More than 50% of Americans either own or work for a small business, which creates about two out of every three new jobs in the U.S. each year. According to the SBA, National Small Business Week began in 1963. Every year since then, the President of the United States has issued a proclamation announcing National Small Business Week. This week aims to recognize the contributions of America's entrepreneurs and small business owners.
While the week kicks off today in Seattle and ends Friday in Washington D.C., there will be daily Google + hangouts at 4 p.m. EST. The schedule of events can be found on their website. Issues expected to be covered include:
- Strategies for those getting started with social media.
- Tips for managing your business's online reputation.
- Why having a mentor can help your business.
- Accessing capital, via loans, for your business.
In honor of this week and today being another Marketing Monday here at Business.com, I've rounded up some of my favorite small business marketing posts from the past few weeks from this blog and our Performance Marketing blog.
The U.S. Small Business Administration (SBA) recommends spending 7 to 8% of your gross revenue on marketing and advertising, depending on your revenue, budget and market. As you create or redefine your small business marketing strategy, there are a few things you'll want to keep in mind. Read more: Marketing Your Business in 2013: Back to Basics
The sales cycle as lengthened for 43% of B2B companies and to meet the needs of sale staff and buyers as they move down the funnel, marketers are focused on creating and delivering the right at the right time. Read more: The B2B Buyer Journey: Moving From Catalyst to Closer with Content | Business.com Performance Marketing blog
Time has passed and instant messaging, social media and advancing technologies haven't dented the dominance of email marketing. As you look to improve your email marketing efforts and open rates, consider taking three steps to move forward. Read more: Email Marketing: 3 Excellent Ways to Improve Open Rates
Video marketing is on the rise -- marketers are using it to reach buyers. Buyers are using videos to gain insight into the businesses and products that interest them. Take a look at the rise of B2B video marketing, a case study of tech buyers, and how you can create your own successful video. Read more: The Breakthrough of B2B Video Marketing | Business.com Performance Marketing blog
Social media use is on the rise and there are no signs of slowing. If your small business is on a budget, but you want to make the most of all the opportunities social networks provide, a strategy is must before you get started. Read more: Social Media Marketing Strategies for Small Businesses on a Budget
What's been your favorite small business marketing post this year?