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How Mobile App Development Will Drive the VR Market

Business.com / Mobile / Last Modified: February 7, 2018
Photo credit: Monkey Business Images/Shutterstock

Virtual reality is no longer the distant future; it is already happening, and there are no signs of the trend stopping anytime soon. Here's why and how app developers should capitalize on the trend.

Virtual reality is already expanding and on the verge of exploding, particularly with the increasing demand for mobile VR apps and services from enterprises and consumers. The VR market represents a significant opportunity for any innovative mobile app development company. Several VR companies have already begun developing VR headsets and other devices to help people turn their mobile devices into VR gadgets. This is helping to expose VR technologies and make them available for public use.

In the world of mobile technology, VR is steadily changing the way people do business, shop and communicate through mobile apps. Already, increasing numbers of tech businesses are adapting this new technology. Any mobile app development company that is not may be missing out on numerous benefits.

Virtually all enterprises in the business landscape are benefiting from VR innovations, including aerospace, manufacturing, entertainment, medicine, fashion and real estate. Interestingly, mobile app development is the bedrock of this advancement.

Mobile app development reshaping the VR landscape

A mobile app development company can enhance the way people use VR technology. With these apps, users can see virtual perceptions of places, products and services as real. Big companies like Sony, Samsung, Facebook and Google have already rolled out their VR-enabled devices – PlayStation VR, VR Gear, Oculus Rift and Google Cardboard respectively – which have succeeded in making VR a mainstream technology in recent times.

Here are some ways a VR-based mobile app development company can drive the VR market through its operations.

Enhanced learning experience

Mobile app developers are already using VR apps to give students more interactive learning experiences. This creates a viable opportunity for growth in the educational sector, as some institutions and departments are already making use of VR apps to create an enjoyable learning environment.

Business productivity boost

Many mobile app developers are seeking to make business meetings and conferences more productive. Basically, they are working to transform the way they organize teleconferences, which results in considerable savings on business travel.

Amazing experience on the go

Today, VR-enabled application development can provide people with an amazing customer experience regardless of where they are. App developers are creating VR apps for industries such as hotels, tourism, real estate and e-commerce to enable users to enjoy an enhanced virtual experience of the product or service they are purchasing.

Features of VR app development

Many developers are already getting empowered to develop innovative VR apps that are enhanced by the capabilities of the latest smart devices. Any mobile app development company seeking to venture into the VR market must first examine the UI/UX characteristics of these devices. There is a big difference between the way users interact with non-VR gadgets and how they interact with these devices.

Due to the construction of the VR headset, users will have little to no opportunity to physically interact with their smartphones. They won't even be able to click or scroll through menus on their smart devices. To this end, it's important to understand that the UI employed for designing VR apps is quite different from what is obtainable in standard mobile applications.

While some functionality may be assumed by the use of mechanical buttons on the VR device, additional support devices may be required to perform some in-app movements. As part of the UI design implementation, the user may need to hold the device in hand to perform gestures tracking or wear a headset for head tracking.

When it comes to enhancing VR with mobile app development, here are some important factors that any interested mobile app development company may want to consider along with UI design.

Smooth app operation

VR application development is all about developing mobile apps for VR devices. Rather than focus on creating special effects, preference should be accorded to the development of smooth app operation. It is important to note that the whole magic of VR goes beyond the range of super effects. Basically, it is concerned with the way scenes are arranged on the screen. So, while seeking to establish a great picture, any mobile app development company must focus on establishing a stable performance with the app operation.

Basically, developers must try to avoid persistent bugs, as no one would want to get into the VR experience twice if the screen refuses to respond to their head turns or freezes periodically. Users may experience animation lagging and cropping if the app fails to run at 60 fps. Ensuring smooth operation is key to promoting VR app development.

Stable and efficient tracking

Virtual reality applications are designed to track head positions and change images on smartphone screens. There are various sensors the app can use to obtain relevant information on a smartphone's position, such as accelerometers and gyroscopes. These applications are capable of calculating general-position vectors based on the data. To this end, VR apps can easily adjust the image on display to help users see exactly what they want to see.

Conclusion

Currently, few mobile apps support VR despite the wide hardware capabilities it offers. However, developing VR apps will go a long way toward enhancing its development in the industry. There is no better time than now to start flooding the App Store and Google Play Store with apps that support VR technologies and headsets.

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