Going online is important for the success of a business. Here are some things to consider before doing so.
Moving to an online platform for a business is absolutely necessary whether it is to drive leads or simply inform visitors curious about the company’s products or services.
Not having a website is selling a business short as a majority of the leads are beginning to come from online.
At this point more than ever people are ignoring commercials or even ads in the paper and simply just Google what they need to know. Not having a website or some kind of online presence cuts these individuals out of the pool of potential customers.
The following are some things to consider before moving to an online platform for a business. Not thinking about these things can lead to poor user experience on the website, which could lead to a drop in business or customer loyalty.
Related Article: Online Marketing Basics for Start-Ups
What Platform Should You Use?
Uscreen is a great option if a company is on a tight budget. The ease of use is perfect for those who might not be the most proficient when it comes to technology.
The ability to drip content and schedule content throughout a month makes any marketing or editorial department quite happy as they know their workload for the month.
The content on a site can be viewed on any device and mobile friendly sites also are in demand as Google has begun ranking sites that aren’t mobile friendly lower than their counterparts.
Other platforms want some type of revenue share but Uscreen doesn’t take a percentage of any of the money you make via the website.
For those who have their site built on a WordPress platform, Memberful integrates smoothly with those sites.
The platform is quite modestly priced but the catch is that a video hosting solution does not come with this platform like it does with the other two listed here.
This can help solve problems for smaller businesses that might have a hard time organizing their subscription service or finding an appropriate workflow. The ease of use is decent with this platform and can help you launch a membership site within a few hours.
While this does have some marketing features, the KajabiApp is on the expensive side. It has the ability to host all the videos for a company, so if a company is media rich and needs many videos hosted, this could be a great option.
This offers a multitude of different things including different payment options and the ability to create online courses. This can be valuable when training new employees as a curriculum can be implemented so all employees are as prepared as possible to do their new job.
Related Article: How Can Retailers Extend Guided Selling Offline to Online?
Which Social Media Should You Utilize?
Social media should be implemented with each business but there are some social media platforms that are better suited for your business. Twitter and Facebook can be a great place for customers to review a company and this builds trust when a perspective customer is researching the company.
This can also be a place where social media can actually dive into customer service as many people express their displeasure with a business via Twitter, Facebook, or some other form of social media.
What Content Will You Host On Your Site?
The content that will be hosted on a site will also impact the effectiveness and ranking of a website. Content that many people use as a resource allows a website to get backlinks in the forms of citation mentions as well as in content reference links.
Often times it is beneficial to visualize certain data in the form of an infographic or interactive media.
Airbnb has done this and has garnered mentions from the largest publications in the world and while they do not need any more brand exposure, Airb2b continues to thrive in today’s business world.
Hosting industry professionals as guest speakers or contributors can gain credibility in an industry if the business is new or is rebranding.
Video hosting is also something a business can do on their site, but it is important to pick a server and services that optimize the speeds of these because a website that causes a device to freeze can impact conversions immensely.
Setting up a website and business online can be quite rewarding if it is a success.
Think about the things listed here before any type of plan is implemented. There isn’t a one-size-fits all plan that can be viewed as each business has a different end-goal and different strengths. Plan carefully and don’t launch too early as it could hurt the business in the long term.