4 Social Tools to Help Improve Internal Communication

By Nathan Resnick,
business.com writer
Mar 16, 2017

Long gone are the days of staff emails and newsletters

In today’s fast-paced, ever-changing technological world, companies are beginning to rethink the way they approach internal communication. Long gone are the days of staff emails and newsletters as the main form of communication between employers and their employees.

There are many social tools that not only provide employees with a platform to chat but give them a voice and lend a hand in marketing. Using a social tool for internal communications can increase employee engagement and productivity and bring your workspace into the modern era.

It may seem weird to use a social platform that is also used for posting selfies and personal updates, but more and more companies are integrating social tools as a modern way to connect. These tools provide a way for employers to deliver messages that their employees will absorb.

Social tools encourage employees to develop online marketing strategies and be more enthusiastic about the company. Check out these five social tools that are easy to use and effective for improving your company’s internal communication.

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1. Twitter

Twitter is well known for its short snippets of information and large bodies of followers—that’s what makes this social platform great for engaging both employees and customers alike. Businesses are able to tweet directly at specific employees or post wide-reaching tweets.

Several global brands like Starbucks and UPS are known for using Twitter to celebrate company and employee successes. These companies have two separate Twitter accounts, one for speaking to their customer base and another for engaging with their employees. Even if you aren’t running a global company, Twitter is perfect for forging strong relationships and boosting employee engagement. To create an intimate atmosphere, each branch of your company or section within the company can create their own Twitter account.

A lot of companies worry about their privacy when it comes to using Twitter for internal communications, but you can easily make your tweets public or private. Twitter is a great, easy-to-implement option for sharing company shout-outs, announcements and images.

2. Yammer

Yammer is a social tool that allows employees to easily post and share information. With its private and secure communications, Yammer provides employees with a “micro-blogging” platform for collaborating and distributing information that bypasses long email threads.

Yammer is available on mobile applications, including iPhone, Blackberry and Android, so your employees can always be communicating on the go. You can share documents, links and conversations on the platform and search through them on the content timeline -- similar to Twitter in that its purpose is to convey as much information as possible in the least amount of words. When a company uses Yammer effectively, it can eliminate the need for long meetings and create an online workspace where virtual meetings can take place.

3. LinkedIn

Generally viewed as a social networking platform, most people don’t know that LinkedIn works great for internal communication as well. Aside from LinkedIn’s great ability to search for jobs and recruit employees, with the LinkedIn Groups feature, it’s possible to create a virtual intranet.

Unlike other social tools, most business professionals already have a LinkedIn account. With your existing LinkedIn account, all you have to do is create a free group and invite members of your company to engage in conversations.

LinkedIn is available on mobile applications on iOS and Android platforms, meaning your employees can communicate from wherever they are, posting updates, conducting polls and surveys and communicating. 

4. Brosix

When it comes to real-time messaging platforms, Brosix is often pushed aside in favor of bigger names like Skype. While lesser-known, Brosix offers a better and easier-to-use platform than other social tools when it comes to internal communication.

Brosix provides companies with benefits that no other messaging platform does, including tech support for all users, encryption and user security, the ability to connect multilingual teams, the opportunity to share unlitimied-size files and automatic file compression.

With its group text, conference and video chat features, it’s a versatile and useful platform. Brosix is an effective way to implement social tools into your company’s internal communications.

While many businesses fear that their employees take to social media to waste time, it’s now an excellent outlet to improve a team’s internal communication.

Photo credit: Shutterstock

Nathan Resnick is a serial entrepreneur who currently serves as CEO of Sourcify, a marketplace of the world's top manufacturers. Having brought dozens of products to life, he knows the ins and outs of how to turn ideas into realities.
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