If you find yourself struggling to create enough topics for your blog, you're not the only one. Coming up with headlines that attract your target audience and boost engagement on your site can be difficult if you don't have a strategy to aid you.
In 2020, there are around 31 million bloggers in the U.S. publishing content for their readers to consume. If you want your content to show up in search engines, you need to publish regularly. Posting a few new articles here and there won't bring you the views or traction you need to make an impact in your industry.
When you understand the impact that blogging has on your business, it’s easy to see why it's a popular marketing method. Content marketing is one of the most beneficial strategies you can use to grow your business as it costs 62% less than outbound marketing and creates three times as many leads.
There are several reasons people pick up blogging, both personal and professional.
Share your story
Some like to document their lives through blog posts and share personal anecdotes in the hopes they'll connect with similar individuals. People need ways to express themselves, and storytelling through blogging is a fun, easy way to do so.
Those with businesses like to story tell to set themselves apart from the competition and give users a unique perspective. It's easier to build recognition within a community when you share stories that resonate with others.
Build your brand
Business owners and marketers create blogs to build their brands and cultivate loyal readerships. If no one knows anything about your business and what it stands for, how likely are they to invest in it?
Blog content gives new visitors on your site tons of material to sift through so they can learn more about your business and its products and services. It also gives other business owners in your industry a chance to check you out so you can form professional networking connections. Companies that blog receive 97% more links to their websites, further enabling them to build an audience and get noticed by industry leaders.
Help your audience
Your blog should be an excellent source of information for your target audience. If it doesn't provide them with valuable information, they'll be quick to bounce from your site and head elsewhere.
There are tons of so-called informational articles out there, but many of them are confusing, difficult to get through, or written for the wrong audience. You can optimize your content to ensure it's one of the best so it’s easy for your readers to follow.
Earn an income
Although it takes a while to make money blogging, many bloggers and business owners make a living through writing. You can set up an income stream from your blog that turns into passive income so you feel secure in your finances. Through ads, affiliate marketing, courses, and more, you can use your blog to make money.
Considering all the blogs out there, it's easy to get lost in the shuffle, especially by bigger, established names. But when you offer worthwhile content to your readers, they'll keep coming back for more.
Now that we know why blogging is important, let's dive into a few ways you can easily come up with new topics so you can get started.
Use predictive search.
When someone performs a Google search, they are looking for a solution to their problem. Typing a question or phrase in the search bar will produce predictive text. This is Google's way of guessing what you're about to type based on the searches people have already made.
Use Google's predictive results to gather ideas about what people are looking for and what questions they currently have. Content that caters to these searches performs better in the results since they are widely sought after.
Pick readers' brains.
When coming up with topics that interest your readers, why not go directly to the source? Your audience can give you ideas by telling you what they want to know more about, what they are interested in, and what they are struggling with. After all, they are the ones who will keep your blog traffic afloat and give your website the attention it deserves.
With any marketing strategy, your audience needs to be at the center of everything, especially in content marketing. Blogs perform well when they cater to their readers' needs and interests.
You can ask your audience questions like:
What would you like to see from my blog in the future? What expectations do you have?
What blog content have you enjoyed the most?
What are your goals, wants, and needs?
How can my blog cater to those goals, wants, and needs?
It is crucial to know what issues they are currently facing and how you can make a difference with your content marketing. Create a survey or questionnaire asking what they want to see from your blog next and what interests them the most right now. You might be surprised by some of the answers you get.
Update existing content.
If you've had a blog for a while, then there's a vast amount of content that needs updating. Content marketers routinely perform content audits to ensure that every blog post serves a purpose and gives readers value. A content audit organizes all the content on a website to improve its SEO and attract new users.
Going through old posts on your blog can give you the inspiration you need to write about a topic from a different perspective or to rewrite a post altogether. Although there's already so much content readily available to your target audience, that doesn't mean it provides quality or creativity. Your blog can be the one that helps users and encourages them to come back for each new post.
Review your website analytics to gather the blog posts with the most traffic and engagement. What topics are your readers most interested in? What similar topics can you cover? Is there a different approach you can take?
Use an idea generator.
While topic and idea generators are not going to give you optimized headlines, they can still point you in the right direction. Sometimes it's difficult to even come up with a few keywords, let alone a whole title, so a generator isn't a bad place to start.
Keep in mind that generators use the keywords you put in to create topic ideas. They don't use SEO to ensure that your content ranks well in Google, nor do they know what they are creating ideas for. Make sure that every topic idea you receive, you tweak to match your marketing objectives and produce conversions on your blog.
While it may seem difficult at first to come up with topic ideas for your blog, it doesn't have to be. Using different methods and tools, you can make it easier to brainstorm headlines that keep your readers' attention and encourage them to return for more.
Blogs are a great way to build brand recognition, teach something new, and build a loyal readership. So, don't let the frustration of creating topics get to you.