Online Marketing Consultants / Marketing Strategy / Last Modified: February 22, 2017

Internet use in the U.S. increased 126% since 2000 according to Internet World Stats, an international market research company. With ...

Internet use in the U.S. increased 126% since 2000 according to Internet World Stats, an international market research company. With the jump in consumer internet use comes a critical challenge for businesses – develop creative and cost efficient internet marketing strategies to draw customers. In the competitive e-commerce world, online marketing consultants provide internet solutions for companies seeking to grow their business.

Internet marketing consultancy firms provide custom solutions to meet your online business needs. Selecting cyber marketing consultancy companies can be tricky. Evaluate the following questions when researching potential marketing consultants online.

  1. How do the online marketing consultancy services offered meet your needs?
  2. What is the cost for obtaining the services of an internet marketing company?
  3. What will be the return on investment for using paid online consultants?

Work with an internet marketing consultancy firm that offers a wide array of services


Because technology is constantly evolving, choose an online marketing consultant company that offers services to meet your current needs and has the capabilities to expand their services to meet future internet challenges. Make sure your online marketing consultants listen to your needs, understand your business and provide custom solutions for your company. Make sure you know the fundamentals of online marketing before you begin.

Determine the cost for digital marketing consulting before signing a contract


The price tags associated with online marketing consultancy vary according to the services rendered. Be sure to ask about monthly maintenance fees, additional service fees and hidden costs like pay-per-click advertising charges.

Find out what the typical return is for clients utilizing your digital marketing consulting


In business, everything comes down to return on investment. Find out how your return on investment is measured and how the marketing consultants measure online advertising success. Ask if the success measurement includes hard figures like the number of visitors to your website, as well as soft figures like an increase in your company's brand awareness.

  • Select a digital marketing consulting firm that provides an online portfolio of clients, resources and credentials. There are many companies posing as online marketing consultants that make empty promises as they empty your wallet.
For more information about online marketing, check out our business guides "So You Want to Learn Online Marketing" and "Find Out More About SEO Marketing."

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