Online Marketing Techniques to Boost Sales Productivity

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Learn about online marketing techniques to boost sales productivity and attract more quality customers.

An effective online marketing strategy can really help a brand generate leads and drive sales.

These are some creative techniques using online tools that your brand should employ to help improve your sales and attract more customers.

Consider Instagram

Most businesses tend to focus on Twitter and Facebook when it comes to social media marketing. However, there are plenty of valuable opportunities available by tapping into other social media networks.

Instagram offers up some of best sales potential, as statistics shows that the average value of orders that originate from Instagram marketing is $65.00.

It is thought that Instagram is only an effective tool for companies that have a visual product like fashion labels or makeup brands. This is not the case at all.

Related Article:Got 10 Minutes? 6 Ways Small Business Can Boost Sales #DreamSmallBiz

Whether you’re using social media to market your letting agency, restaurant or tech start-up, there are plenty of ways for all types of brands to engage with their target audience, including:

  • Running contests
  • Showing users behind the scenes at your company
  • Product highlights
  • Shout outs to other brands or partner companies
  • Post user-generated photos

Posting user-generated photos is a great way to boost your activity on Instagram, and to increase engagement among your followers. Invite your fans to send in pictures of them using your product that you can post on your Instagram account. Your customers will feel great being featured on your network, and you’ll have plenty of great content to use.

Offer Interactive Content

Static content continues to be very valuable, offering users great resources and helping to improve your brand’s rankings on search engines. However, brands that really want to take things further should integrate interactive content into their campaigns. This type of content allows users to better engage with your brand, and they are more likely to share fun, interactive content with their friends.

These are some examples of interactive content that encourage users to spread the word about your brand:

  • Online quizzes
  • Calculators
  • Slideshows and interactive white papers
  • Diagnostic tools
  • Data visualization like interactive graphics

Build Your Email List

Email continues to be one of the most effective online marketing channels. According to the Direct Marketing Association, email marketing has a 4,300 percent ROI. It is important for your brand to make the most of it.

Related Article:4 Ways to Use Marketing Automation to Boost Leads and Conversions

You can continually build your email list by including sign-up forms across your site. It is even advised that you offer site visitors multiple opportunities to sign up to your email list. These are some ideal locations for a signed form on your site:

  • Top menu bar
  • Site header
  • Sidebar
  • Inside the blog content
  • Site footer
  • Popup/popover
  • On "About Us" page 

It is important that you regularly audit your email campaigns to find out how you can create more effective content. Survey your subscribers to find out what they like and dislike about your emails, and find out why they signed up in the first place.

So, what kind of content should you include in your marketing emails?

Coupons and special offers are a must. 70 percent of people use discounts that they have learned about from email and 60 percent of consumer state that the main reason they sign up to any email lists is to receive special offers.

Another useful purpose for email campaigns is raising brand awareness.Keep users updated about your company, and provide them with useful or interesting content. Maintain a content list throughout the month, keeping track of various important events for your brand.

Then, when it is time for your email campaign to be sent, pick the most exciting items from the list. This will allow customers to engage with your brand, keeping your company fresh in their minds. Some items to include on your content list are:

  • News coverage
  • Upcoming events
  • Recent blogs
  • Photos from recent events

Interact With Your Customers On-Site

You can learn a lot about your customers by paying attention to the type of products that they are interested in on your site. You can gather this information without having to trawl through lots of data by integrating wish-lists and taking a look at the products that customers leave in their online shopping carts.

Related Article:5 Psychological Triggers To Boost Your Online Sales and Drive More Conversions

Integrating a wish-list feature on your site lets customers save products that they want to purchase at some point in the future. It presents a great opportunity to get in touch with your customers. If an item on a customer’s wish list is almost out of stock, this is the time to send a reminder email. The same goes for when the desired item goes on sale.

When a user abandons an item in their cart, not all hope is lost. It actually presents a great sales opportunity, as you can reach out to customers with customized content. After receiving a reminder, 50 percent of customers will make the purchase within 20 minutes to one hour. 

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