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Latest Content:
marketing-strategy

Create a Better Marketing Strategy by Aligning Sales and Marketing

Strong sales and marketing alignment is core to success

Sales and marketing alignment is core to both inbound marketing and account-based marketing strategies. Here, you'll find actionable points to follow,...

technology

Winning With Your Digital Transformation Project

It's about the human experience

Don't lose sight of the customer's experience on your way to digital transformation. Here are some of the right ways to do it.

legal

Why Trademarks Matter for Expanding Businesses

The long-run benefits of filing

Why should you register a trademark for your business? Learn about the benefits and protections a trademark offers.

strategy

Planning for the Future to Help Your Business Today

11 ways to make your business function better today, and more attractive to buy tomorrow

Even if you don't plan to sell your business anytime soon, creating a company that will be attractive to potential buyers can benefit your business to...

social-media

3 Ways Micro-Influencers Are Impacting Social Media Marketing

Why they may be able to sell your brand best

Influencers with small but loyal followings may market your brand better than the social media giants. Learn why these micro-influencers are game-chan...

managing

3 Ways to Beat the Summertime Blues with Better Employee Benefits

Simple ways to lift employees spirits during the summer

Providing employee benefits to nurture a better work-life balance – especially in the summer months – can boost mood as well as employee engagement, p...

business-intelligence

Data Science for Marketers

7 techniques for using predictive analytics to reach targets

Statistical methods and data-driven algorithms are gaining notice and being used as marketing tools. Here are the seven most common techniques and app...

hr-solutions

Performance Reviews: Which Type is the Best Fit for Your Company?

How often is enough? And which style is best?

Whether your company conducts performance reviews annually, biannually, quarterly or through other means, such as 360-degree feedback and through enga...

customers

Customer Experience Paralysis (and How to Stop it)

The problems that shortchange customers

A poor customer experience can severely impact a company's bottom line. Here's where the breakdowns happen.

industry

Why Customers Leave Their Digital Marketing Agency: The 3 P's for Keeping Happy, Satisfied Clients

The average client relationship lasts two to three years. Here's how to change that

The partnership between a digital marketing agency and their client is one built on mutual trust much like other types of relationships. Yet, accordin...

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