Pricing and Costs of Mortgage Lead Generation

Business.com / Sales / Last Modified: February 22, 2017

If you are considering trying to increase your sales by obtaining real estate leads, you need to learn what to expect. Most mortgage ...

If you are considering trying to increase your sales by obtaining real estate leads, you need to learn what to expect. Most mortgage sales leads improve your sales, but they are typically not guaranteed. For this reason, you should not spend every last penny you have on mortgage leads. Instead, find out the pricing and costs of mortgage lead generation, and develop a budget.

Before you decide to buy real estate leads, consider your options. Decide what types of leads are most important to you. Do you want to have only unique leads, or do you want to save some money and find free or cheap leads? Think about your options:

1. Consider purchasing exclusive mortgage sales leads.

2. Find out the typical cost of detailed real estate buyer leads.

3. Seek out inexpensive or free leads.

Spend the extra money on exclusive or semi-exclusive sales leads for mortgage for promising results

You will find that most exclusive sales leads are somewhat expensive, and with good reason. Leads that have not been called recently by others in the mortgage industry are considered fresh and most likely to be turned into sales. You will find that the cost for such leads starts in the double digits, from about $40 to more than $100. Semi-exclusive leads are cheaper, as they might be sold to two or three people, and range from $20 to $40.

Purchase real estate sales leads that include many details

The more details in a lead, the better, as it is easier for you to decide if the potential customer even fits your requirements. Don't waste your time on a lead that has few details, as it could be for someone who is unlikely to purchase property. Leads with a good number of details are usually about $12 to $20.

Look for free or inexpensive real estate agent leads

Some mortgage lead generation companies offer cheaper leads than others. Usually, such leads are older, less detailed or sold more often than typically desired, but they can still work. If you cannot afford exclusive, detailed or fresh leads currently, these may be better than nothing. Many companies also offer a few free leads to start, or perhaps free leads after you buy a certain amount. Cheap leads are usually less than $10 each.
  • When choosing a lead type, realize that often the higher quality the lead, the more likely you will close a sale in a short amount of time. While cheaper mortgage broker leads can be good for your budget, consider the amount of time you will have to spend to close an older, less detailed or less exclusive lead.

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