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Pricing and Costs of Newspaper Publishing

ByNikki Wheeler,
business.com writer
|
Oct 19, 2011
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> Business Basics
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Make newspaper publishing work with any budget.

The pricing and costs of newspaper publishing start-up can be surprisingly low, if enough time and effort goes into planning.

Publishing newspapers with very little capital is possible because it utilizes very little equipment, and the printing of the newspapers can be contracted out.

Because of changes in technology and the waning interest of the public, there are less small newspaper publishers than there were before. This has carved out a place for all kinds special-interest newspapers, and this may be the perfect time to branch out into small newspaper publishing. When doing so, consider the following:

1. Keep newspaper publishing costs down by publishing only once a month or once a week.

2. Consider the geographic area of the market; a newspaper publisher creates either a local, regional or national paper.

3. Choose a market to target. Publishing a newspaper that is special interest, such as local business news, sales and advertisements or trade publications, will set the precedent of how often the newspaper is published and how widely it is distributed.

Find the best newspaper printers for your publication

The three options newspaper publishing companies have for printing are web-presses, sheet-fed presses and copy shops. A web-press is a huge, industrial printer that prints quickly from large rolls of paper, a sheet-fed press print on pre-cut standard-sized sheets of paper, and copy shops use electrostatic copiers instead of presses.

Get low-cost distribution for newspaper publishing

One of the best ways to start distribution for a new publication is direct mailing. If your newspaper is targeted to businesses, then finding the mailing addresses is simple. Otherwise, you will need to purchase or rent mailing lists.

Try Publishing Newspapers Online

Starting an online newspaper publication is essentially the same as a print newspaper, including articles, pictures, classifieds and revenue from advertisements. The benefits of starting an electronic newspaper include much lower costs and easier distribution.

Buy newspaper publishing software

Get basic publishing software like Adobe PageMaker for around $500 for the newest version, which will include a wide variety of templated layouts and graphics. Buy higher-end software like Quark Express with superior design layouts and graphics for around $800.

Don't overlook hidden newspaper publishing costs, like gas for your vehicle when driving to meet with advertisers or payment to freelance writers, if any writing is contracted out.

Nikki Wheeler
Nikki Wheeler
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