Pricing and Costs of Public Relations Agencies for Entertainment

Business.com / PR / Last Modified: February 22, 2017

In the entertainment industry, reputation is a company’s biggest asset. Public relations agencies for entertainment provide the ...

In the entertainment industry, reputation is a company’s biggest asset. Public relations agencies for entertainment provide the experience, skills and resources to increase your entertainment company’s public image and status, ultimately increasing your business revenue. The value of public relations is 10 times higher than paid advertising because messages come through a credible source--the media.

Before selecting public relations companies, it is important for your business to determine the objectives the entertainment public relations agencies will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your PR agency for the entertainment industry. When evaluating the pricing and costs of public relations agencies for entertainment, keep in mind the following:

1. What is a competitive price for an entertainment public relations agency in your geographic area?

2. How do billable hours work, and will an hourly entertainment PR agency contract financially benefit your business?

3. How much do entertainment PR firms charge for retainer services, and how will a retainer contract impact your pricing and costs of public relations agencies for entertainment?

Select public relations services for the entertainment industry that offer competitive prices

Pricing and costs of public relations agencies for entertainment vary depending on your geographic region. In general, PR services for the entertainment industry will be more expensive in a metropolitan area than in a suburban or rural area. The average expense for effective public relations in the entertainment industry is around $3,000 to $7,000 per month.

Choose hourly billing for short-term or project-based entertainment PR agency contracts

Billable hours is a popular pricing structure in public relations for the entertainment industry. Billable hours are calculated by the number of hours needed to complete a project based on the account executive's billing rate, typically ranging from $50 to $300 an hour. Be sure to dictate a maximum monthly fee in your PR contact.

Select retainer billing for long-term entertainment public relations agency relationships

A retainer approach is a smart strategy to budget for the pricing and costs of public relations agencies for entertainment. Once the PR agency and your business have determined your public relations in entertainment needs, the PR company calculates a monthly fee. With a retainer, your business knows what to expect each month; but be aware that a retainer may limit the time your entertainment PR agency can spend on your account each month.

  • Before your sign a contract with a PR agency for the entertainment industry, make sure your contract include a 60-day cancellation clause. The cancellation clause is important in the event you aren't satisfied with your PR services for the entertainment industry.

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