How many times have you scrolled through the legal gibberish in a lengthy Terms of Service agreement, eyes glazing over, only to blindly click the "Accept" button at the end, all without successfully reading a single word? Let's be honest- the answer is most likely "many times."
If you use one of Google's many products, however, it is highly encouraged that you go back and thoroughly read their TOS (especially if you're a webmaster utilizing any Google services) because you may be in violation of their terms. And, as with any Google violation, you can be punished accordingly (Tweet This!).
Punishment could mean banishment from the Google service whose terms you have violated-as in the 2011 case of a 10-year-old boy who signed up (underage, according to Google TOS) for Gmail; his account, and all information contained therein, was deleted. For webmasters, that kind of loss could be catastrophic.
So What's the Violation?
When and Where You Need One
- AdMob, mobile advertising platform
- AdSense, online advertising program
- AdWords, via remarketing
- Cloud Storage, including App Engine
- Maps/Google Earth APIs
Not Just Google-It's the Law
Online privacy has been a hot-button issue, especially in regard to protecting consumers and their children, as well as minimizing identity theft; advertisers can see these laws as a hindrance, however, as technological advancements make data more easily attainable and measurable.
Both federal and state laws have passed that require Privacy Policies on specific websites:
Beyond Simply "Complying"
(Image via freeditigalphotos.net)