Are you looking for a way to quickly reach your target audience, even if they aren't on your website? If so, you may want to consider adding push notifications to your marketing strategy.
Essentially, push notifications are alerts that pop up for consumers that opt-in to your messages. Desktop users will typically see notifications on the bottom-right side of their screen. Mobile users receive push alerts, which show as an active notification on their phone when they unlock it.
You can use these alerts to get consumers to take all sorts of actions on your website. Businesses across all industries can benefit from the flexibility of push notifications. Today, we will explore several ways you can use these helpful marketing tools to increase sales, engagement, and traffic on your website.
Ask a question
If you want people to click on your notifications, you need to get their attention. There are plenty of ways to encourage users to click through, but we like asking questions. Before we present an offer or piece of content, we pose a question that stops consumers in their tracks.
An effectively timed, personalized question can be the difference between a user clicking through and ignoring your notification. Research shows that adding personalized calls to action (CTAs) to your marketing material, including push notifications, results in 42% more website visitors.
You can craft personalized messages by segmenting your audience by behavior and personal preferences at the time of the opt-in. Include a question or two that you can use to personalize push notifications for users. Consumers prefer interacting with businesses that create content that matches their goals and pain points.
Think carefully about your target audience's goals and create a series or drip campaigns with push notifications that address these issues. You can send your best blog content, send helpful videos, and infographics with the eventual goal of closing in for the sale.
Leading with a question ensures that users will stop to see what you have to say. If your content is top-notch, a headline can be the thing that bridges the gap between the visitor and your website.
Get more event registrations
Push notifications are also an excellent way to get more people to register for your events. If a consumer decided to approve your notifications, they are obviously interested in what you have to say. If you hold a live video event, such as a webinar, there’s an excellent chance that the people who allowed notifications are also interested in attending your event.
All you have to do is create a push campaign with three phases. First, you want to let everyone know the time, date, and purpose of the event. Use this opportunity to link subscribers to a registration form so they can secure a spot.
The next step involves sending out notifications the day before your live video presentation. Let consumers know that it's coming up, and now is the perfect time to register.
Finally, send a notification out to all of your push subscribers on the day of the webinar. There is a good chance you'll bring in additional traffic from people that planned to attend but forgot to signup.
Using this strategy, you can maximize attendance, which means you will have more opportunities to grow.
Announce a limited-time sale
You can also use push alerts to get more direct sales. If you've segmented your audience, you likely know what product or services each customer prefers. Use this information to create a limited-time sale exclusive for people subscribed to your push notifications.
Not only will you get more traffic by sending out this alert, but you'll also see more sales because you leveraged the power of the fear of missing out. Fear of missing out, also know as FOMO, is a phenomenon where people are more likely to make split-second buying decisions based on elements like time and price.
An impressive 60% of consumers have made a purchasing decision in the past due to FOMO, usually within 24 hours. For the best results, create promotions for your push campaign and include a countdown timer or strict cutoff time on the deal.
If you plan on sending the same promotion to your email and social media subscribers, you may want to consider creating custom links for each platform. Tracing the performance of your push campaigns is essential for your success. When you can see how many of your overall sales come from push alerts, it’s easier to pinpoint performance strengths and weaknesses.
Reduce cart abandonment and re-engage inactive visitors
Businesses across all industries struggle with re-engaging inactive subscribers and reducing cart abandonment. Push notifications can help you with both of these issues if you send them out at the right time.
The average cart abandonment rate across all industries is 67.1% for desktop users and 77.8% for mobile users. In other words, most of the people that make it to your website and add an item to their shopping cart will leave before completing their order.
When a customer opts-in for your notifications but abandons their shopping cart, you can bring them back to your website with push alerts.
Setting up timed alerts within 24 hours can dramatically improve your sales while reducing cart abandonment. In fact, adding push notifications to eCommerce websites results in 13.71% fewer abandoned carts! Imagine if you could convert over 1/10 of the people that don't complete their order on your site.
Re-engaging inactive subscribers works similarly to cart abandonment alerts. If a subscriber doesn't visit your website or click a notification after a set amount of time, you can send them additional alerts that encourage them to come back to your online store. Use this opportunity to win them over by offering exclusive promotions.
Gather user feedback
Finally, we like using push alerts to gather feedback from customers. You can learn a lot about your website, products, and marketing strategy by listening to what customers have to say. If you want to get more reviews and actionable advice from people invested in your brand, consider sending out a feedback form through a push notification.
A simple message like, "can you tell us how we did?" can be extremely useful, especially if you meet and exceed expectations.
After getting enough feedback from users, you can start making changes on your website that reflect your audience's needs. For instance, if customers complained that the checkout process was too clunky, you could redesign that part of your website.
User feedback is all about slowly improving your business over time. You can use push notifications to learn more about your customers and what they expect from your company.
Push notifications are here to stay. We will see more businesses adopt this technology in 2021. These alerts have proven helpful at converting both desktop and mobile users, and they are only getting better.
As companies discover new ways to create intuitive push notifications, we have to start thinking about the practical uses of this technology in our industry. We need to ask ourselves how we can use this constantly evolving technology to build a better brand. We've outlined five practical uses today but expect to see many more in the years to come.