Are you looking for a way to reduce your bounce rate? If so, you're not alone. It's discouraging to put all of that hard work into building your website and writing great content, only to realize that most people aren't sticking around to subscribe or buy your product.
Your bounce rate is the percentage of people who land on your website and then leave before clicking to a second page. There are various ways users can leave your site, including hitting the back button, typing in a new URL, or closing their browser.
The average bounce rate across all industries is between 50% and 70%. If you're above this range, you can get more people to stay on your website. When it comes down to it, your bounce rate is dependant on the experience you build for your users.
We are going to look at four super simple ways you can reduce your bounce rate.
Check your site's performance.
The performance of your website can have a massive impact on how users engage with your brand. We have all landed on a poorly optimized site. As a result, we had a negative customer experience. What happened afterward? You likely bounced from the website and didn't bother returning.
There are a couple of ways you can improve performance by speeding up your website from the backend. For starters, you should go through and optimize all of your images and host your videos on a secondary platform, like YouTube. Pictures and videos can drastically slow down your site, which can have a negative impact on how quickly users leave.
You should also consider running a speed test on your site for both desktop and mobile devices. Users expect websites to load in less than 2 seconds, and these expectations are especially true for people on their smartphones. When you improve your website's speed you’re taking a step towards ensuring that people stick around to engage with your brand.
Another way you can improve UX and speed up your site is by simplifying your design. Choose a simple theme that gets your message across without overwhelming visitors. Don't forget to carry over the simplicity of your on-page text and formatting. Create a blog style guide that highlights your values and shows writers how to publish helpful, scannable content consistently.
Internet users appreciate a website that looks nice and had functionality. They also tend to spend more time on those sites. Consequently, they are more likely to stick around and read your content, subscribe to your email list, or buy a product from your online store.
Make connecting easy.
Another way to improve your bounce rate is to make it easy for users to connect with your brand. How many times have you visited a website to see that customer support was all but non-existent, and you couldn’t find a contact form. There's a good chance that you felt discouraged by this company and moved on to another brand.
You can prevent your audience from feeling this way by including multiple ways for users to get in touch. Add a contact form to your sidebar so users can send you a message without leaving the page they are on. Users shouldn't feel like they can’t talk to if they have a question about your product or brand.
Chatbots can also dramatically reduce your bounce rate because they actively engage with users before they leave your site. Imagine if someone navigates to your website with a specific question about one of your products. A chatbot can step in from the moment they land and help navigate them to where they want to go.
Because of the extra guidance, most people that are genuinely interested in what you're offering won't bounce from your website.
Display social proof.
Next, let's talk about how displaying social proof can reduce your bounce rate. Essentially, social proof is evidence that other people see your site as a reputable brand. Consumers want to shop with companies that they trust, so building a social proof strategy is pivotal to knocking down your bounce rate.
Social proof comes in many shapes and sizes. Some business owners like displaying testimonials from customers or clients, others show proof by putting their security and payment certificates on-site, and others show proof of other behavior tacking place on their website in real-time. You can mix and match these strategies until you find a path that works for you.
It's worth pointing out that adding trust signals to your website can boost your conversions by 60%. In other words, showing new visitors why existing customers love your brand can keep visitors on your site longer and keep your bounce rate under control.
The last topic we are going to cover today is retargeting. Have you ever had a customer visit your product page, add an item to their cart, and leave without coming back? This trend is shockingly common. How shocking? Well, you might be surprised to learn that the average cart abandonment rate is 76%.
You can turn this situation around by adding a form to your website that pops up when a user is close to leaving. Use this opportunity to ask for their email address to keep in touch about future offers and promotions.
There's a good chance that some of your customers who bounced simply didn’t have time to complete their order. This small reminder can encourage them to subscribe to your email list and potentially complete their order later.
Now that you've managed to grab an email from an abandoning customer, you can retarget them through social media or email. Email is known as one of the most effective retargeting channels because it opens the door to more personalized content. For instance, sending out three personalized reminders within 24 hours after a cart abandonment can convert 60% of those customers.
Social media is an excellent channel for retargeting if you understand your target audience and create valuable offers that entice users to check out your sales. For example, if a customer decided to leave because their lunch break was over, your social media reminder later in the evening could be just the thing to pull them back to your website. Sweeten the pot by giving them a 25% discount if they come back and complete their order.
If someone bounces from your site and comes back, you can encourage them to stick around and add to your positive metrics while reducing your bounce rate.
As you can see, there are plenty of ways to bring down the bounce rate on your website. Every business is different, so feel free to use a mixture from the tips we offered today to help your business thrive.
Think carefully about your goals, target audience, and value proposition before actively looking for ways to get more people to stay on your site. If you don't understand your visitors or what you’re bringing to the table, you're going to have a hard time convincing users to spend their time on your brand website.
However, if you can build a sleek, easy to use website with accessible contact features and promotions, you'll stand a much better chance of keeping consumers engaged with your brand. If users are interested in your site, they will stick around, and you will see a shift in your bounce rate.