No company can succeed without a clear plan for finding and keeping its target audience.
Every business needs to generate revenues in order to grow or at least continue functioning. And to generate revenues, you need customers. This also means you're going to need a well-devised sales funnel that will effectively guide your target audience throughout the purchase process and turn them into buying customers.
However, the actual process of developing a sales funnel that works can be a huge challenge as well. You need to thoroughly develop a plan for executing each stage of the funnel so that it yields the desired results. This means you need to consider how the attraction, engagement and conversion stages will play a role in generating positive revenues for your business.
It starts with research
Even before you start planning how your sales funnel should look and function, you need to conduct thorough research. This research needs to be focused on your target audience.
- Who are they and what do they need?
- What are their pain points, and how will your product address those pain points?
- How can you deliver your marketing messages in a way that would convince them they need the product?
Additionally, you need to properly categorize them under the most fitting personas so you can further personalize the messages you deliver to them. One person's reason for wanting to buy your product may not be the same as another person's. You must carefully create buyer personas based on your research before you can continue developing the rest of your sales funnel.
Attraction, engagement, conversion
Your sales funnel needs to have three main stages. The first stage is attraction, which deals with the process of attracting your target audience. You will need to consider ways to get their attention and get them to visit your website. This could involve PPC campaigns, social media ad campaigns, guest posting, influencer marketing, etc.
Of course, once you get people from your target audience to visit your website, you need to consider ways to engage them. You need to use high-quality content such as informative blog posts and engaging visuals to showcase how your product can help your visitors.
Once they've been engaged and finally made the decision to buy, you need to ensure that the buying process is as simple and convenient for them as possible.
If you're interested in learning more about building a successful sales funnel, make sure you check out this gifographic: