Sample Mission Statement

Business.com / Strategy / Last Modified: February 22, 2017

Mission statement samples are helpful tools for businesses developing their own mission statements. By examining examples of mission ...

Mission statement samples are helpful tools for businesses developing their own mission statements. By examining examples of mission statements, business leaders gain valuable insight into how to create a powerful mission statement that is truly the driving purpose behind your business.

Good sample mission statements describe what the business does, who it serves and what it values. Mission statement examples do not describe your business strategies, goals and objectives; those are best communicated in a business plan.

When researching business purpose statement examples to use for your own business, evaluate the following:

1. Are the sample mission statements applicable to your industry?

2. Do the mission statement examples reflect your business philosophy?

3. Are the examples of mission statements well written?

Choose business purpose statement examples that apply to your industry

When writing a mission statement for your business, examine samples of mission statements from companies within your industry. Extract key words from the sample mission statements that apply to your specific business. A good mission statement template will include your business' geographic market and specific services offered.

Select mission statement examples that reflect your business philosophy, goals and ambitions

Read sample mission statements from other companies, but be sure to write a business purpose statement that reflects your organization's core philosophy and has significant meaning to your business and its employees. You don't want your mission statement to sound like your competitor's--or worse, so generic that no one remembers it.

Utilize examples of mission statements that are well written and concise

Select a sample mission statement that is clear and specific. The best mission statement examples will share your business story and values in less than 30 seconds, which is equivalent to 1 or 2 sentences.
  • A mission statement for your business is not a slogan. A good sample mission statement is informational and purposeful--not just a bunch of catch phrases.

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