10 Design Review Tools for Receiving Helpful Feedback on New Products

By Scott Gerber,
business.com writer
Jan 23, 2017

10 entrepreneurs from YEC share their favorite design review tools.

When you reach the feedback stage before unveiling a new design or product, you're nearing the finish line. This important step shouldn't be overlooked, as it's imperative that you test out the end-user experience to fix any final kinks.

There are a lot of user-friendly tools that make collecting feedback easy, for you as well as your user. UsabilityHub allows you to set up multiple choice questions, detailed comments and more to get comprehensive feedback. Red Pen gives users the ability to pinpoint and comment directly on specific areas. And there are many more tools out there to choose from.

We asked 10 entrepreneurs from YEC to share the design review tools they rely on to get honest, useable feedback.

1. GetFeedback

GetFeedback is a visually appealing feedback tool that really focuses on the end-user experience, which is key. You can create surveys with attractive images and customize the colors and fonts to fit your brand. User experience has been a buzzword for 2016, and for good reason. It's here to stay. Asking questions regarding customer satisfaction should be a standard practice if it's not already. - Phil Laboon, WUDN

2. UsabilityHub

We use UsabilityHub for a lot of design testing. It allows us to set up multiple tests (multiple choice, top of mind, yes/no, detailed comments, etc.) very easily. The platform is user-friendly and it has enough traffic for you to get responses within the same day. Also, it is pretty affordable and we can bring in our own testers as well. - Karan Chaudhry, Comnplus

3. Design Drop

You simply upload an image of your design to Design Drop and you'll get feedback on it, including visual remarks. And you have the ability to get your feedback in real time. Best of all, it's free. - Andrew Schrage, Money Crashers Personal Finance

4. Cage

Cage is an online tool and app that lets people collaborate and comment on designs to quickly help a design move forward and improve. Contextual feedback can be added alongside easy-to-make and read revisions. - Murray Newlands, Due.com

5. Marvel

We wouldn't survive without Marvel! We can directly import PSDs or Sketch designs, add animation and send to a client as a shell app, even with an actual launch icon. Clients can tag issues on each screen and make in-depth comments/feedback. A must have for designers. - Nick Genty, Iconic Solutions

6. InDesign

InDesign is a great tool for us in terms of collecting feedback on new designs and products. We use it to create working prototypes and then do one-on-one user experience sessions. Using it allows us to get real-time immediate feedback so we can release the best products and features. - Jayna Cooke, EVENTup

7. Video Conferencing

We are getting caught up in the many platforms that collect data and can be completely automated. What we have done differently is live recorded a video with our clients, which takes a bit more time but is much more effective in my opinion. It's a no-BS product review and they can answer the questions in as much detail as they wish. Three to five minutes of video feedback beats a survey any day. - Engelo Rumora, List'n Sell Realty

8. InVision

We use InVision for wireframe and design discussions, and even to critique existing pages on client websites. Clients are able to review pages at their leisure, and our team receives notifications as comments are added. Responding to client requests is simple, and our ability to lead a design review during conference calls saves a lot of back and forth. - Jeff Jahn, DynamiX

9. UserTesting

UserTesting is a great service for getting feedback from real users who are not stakeholders as they use your site, app or mock up. You can watch videos and hear audio of how users browse landing pages or navigate your site. The fresh, unbiased feedback can be essential to understanding how others view your design. - Shawn Schulze, AnyplaceAmerica.com

10. Red Pen

We use Red Pen to collect feedback for mobile and web UI design that we create for our clients. It's a good tool; clients can pinpoint specific areas in the image and add comments. They always find this very helpful and easy to use. We can keep track of all the versions and invite multiple users to the project. It's also not that expensive. - Piyush Jain, SIMpalm


Photo credit: Alphaspirit/Shutterstock

Scott Gerber is the founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Gerber is also a serial entrepreneur, regular TV commentator and author of the book Never Get a “Real” Job.
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