Optimizing your e-book for Amazon will boost your visibility and increase conversions.
If you're going to sell your e-book on Amazon, you need to have a strategy for how to market your product. It's not enough to have a valuable item on the market; your audience has to want to make the purchase or at least consider doing so if you're going to see revenue come in.
With Statista reporting there were more than 90 million people reading e-books in 2018, there's a ton of potential revenue you could bring in with your digital content. There are several places where Amazon markets your ebook to customers, including the following:
- Shopping cart recommendations
- Items frequently bought together
- More items to consider
- Customers with similar searches purchased ...
- Customers who bought this item also bought ...
Here are three tips for successfully selling your e-book on Amazon.
1. Use a creative cover.
People do judge books by their covers, so you need to make sure yours is appropriate for your audience, visually appealing, and relevant to your overall topic or theme. Steer clear of blank, boring covers that scream laziness or covers that aren't relevant to their content. Use a mix of colors and fonts for a balanced, professional look.
If you're confident in your graphic design abilities, you can use Amazon's Cover Creator to design your own cover. Customize the fonts, colors, images and layout to your liking by choosing from several different designs. Make sure it's proportioned properly as a full-size image as well as a thumbnail, since this is what customers will see when Amazon recommends your e-book to them. Your thumbnail will appear in Amazon's search results, detail pages and automated merchandising. You can also hire a freelance graphic designer to design and create your e-book cover for a fair price.
2. Create an author page.
Readers like to know whose content they're digesting, especially if they connect with it. When they put a face to a name and get insight into who you are and what you do for a living, it gives them a better look at who you are. This gives them a sense of knowing you and can possibly help them connect to your book even better than before.
Demystify your identity and tell your audience who you are. Create an author page and fill it with the information you think your readers would like to know. Add your biography, photos, blog posts, videos, and tour events so they’re always up to date on your work and what they can expect in the future. The more information you have filled out, the more serious of an author you appear to visitors.
Author Central also lets you track your e-book sales for free to stay on top of your conversion rate. Keep track of where your e-book is selling and how frequently so you can optimize your marketing strategy where there are gaps or more attention is needed. There is 24/7 phone support for users in the U.S. and email support you can expect to hear back from in under 24 hours.
3. Promote like crazy.
You can't rely on high-quality content alone to match your desired sales growth. The only way you're going to make substantial sales is if you spend most of your time promoting your e-book. According to the 80/20 principle, 20 percent of your time should be spent creating content, while 80 percent should go toward promoting it. It's a highly important part of your marketing strategy.
Use all your active social media channels to promote your e-book by informing followers what it's about and explaining why it would appeal to their tastes. Show how this is something that would benefit them and bring them value and joy. Connect with other authors and cross-promote each other's content for higher visibility.
If you already have a website, create a landing page for your e-book using compelling, persuasive copy and powerful images and descriptions. Create a simple opt-in form so that the process of signing up is easy for users. Use A/B split testing to test different colors and word choice and determine what has the highest conversion.
Selling your e-book on Amazon is no simple task. You have to know how to market to your target audience, show them who you are so they feel a connection, and do a ton of promotional work to get noticed. Though not easy, it's a great way to show you're an expert in your field and want to share that knowledge with the world while building your following.