Discoverability is one of the cornerstones of marketing in the business world. Every business needs to outdo its competitors in terms of marshaling a label that customers can find and identify with. In this era of digitalization and the internet, search engine optimization has revolutionized marketing. Businesses have been revitalized by the internet so much so that physical marketing is no longer a priority. The use of search engine optimization appears to be convenient for both the business and the clientele.
So on how can you use search engine optimization to improve customer service in your business? Here are five simple tips to get digitally competitive.
1. Utilize existing business search tools
While many potential customers will utilize a generic search engine to find a business to fulfill their needs, others may turn to sites that are meant to help consumers find, review, and vet businesses before giving them their hard-earned money. By setting up your business on these sites, you increase your visibility, as well as give customers a chance to voice their opinions on your products or services.
Creating a profile on sites like Yelp or Google My Business not only allows customers to find you, but it also makes it easy for people to find important information like operating hours, contact details, and location. Having this information easily accessible is a simple yet incredibly important customer service feature. After all, how will you gain customers if they don't know where you are or when you are open?
Provide as much information as possible on these sites. Today's consumer is busy, and they don’t want to have to spend a lot of time finding the information they’re looking for. If your business profile is missing information, they may move on to your competitor.
You can also add pictures to show the customers how the shop looks like and what you sell. Customers get more confidence if they can identify with what you do even before you physically interact.
2. Focus on the quality of the content
The concept of entrepreneurship is all about giving people what they direly need. A business is bound to remain relevant only if the customers can find satisfaction from it. With search engine optimization, the content that the company gives out to the public has to be relevant, meaningful, and useful to the customers. As a business owner, it is imperative to have excellent and quality content about the business.
You do not have to come up with the content yourself if you feel like you are not skilled in this area. Hire content creators at a reasonable cost and have quality content about your business on the internet. Quality content is not just about keyword density anymore. It must include a full picture of what your business brand is all about. A quality content creator will help establish the business brand in the public and give your customers what they are looking for.
3. Improve on User Experience
Before digital marketing took the business world by storm, satisfied customers used to be the mainstay of marketing. A happy customer would share their experience with another curious client, and they would stream into the business. Nowadays, customer satisfaction can start on the internet.
Working with a professional company that specializes in user experience can help by offering suggestions on improving your user experience and indications of possible shortcomings in developing your user experience. The user-centered metrics that help run the experience ratings can be improved by your business and get you a better rating.
4. Use of semantic search
Semantic search is an aspect of Google that predicts what you’re looking for from a mistyped search. For instance, let's say that we own a clothing store in Los Angeles, California. A customer probably came by, bought a hoodie, and went back to New Jersey. They cannot remember the name of our store, but they need to recommend you to a friend. So the customer will go to Google and type something, pointing to a clothes store in LA. Probably, they will type something like "cool hoodie store Los Angeles." With semantics and depending on our business's popularity, Google can redirect that search to our clothing store.
In creating an online marketing platform where you intend to benefit from Google semantics search, you should ensure that your content aligns with your customers' inquiry. Answer their most burning question and ensure your content speaks to your audience. The mistake most content creators make is writing content meant for search engines. Instead, focus on the audience when creating content.
5. Video marketing
Video marketing has been exponentially increasing by the day. Even with Google, they have a tab that lets you search your content in videos. So as a strategy in search engine optimization, businesses are doing video marketing. All you need to do is create a video on whatever topic you need to focus on at that time and have it online, with a well-fitting name. For instance, you can do a video comparing two items that you sell at your store and show your audience how to use each item. This will create the idea of a business that knows exactly what they are doing. Anyone who searches that topic and looks for videos will appreciate your work. Video marketing allows you to deliver better customer service by giving customers a better feel of your products or services before they give you their hard-earned money. By knowing that what you have to offer will meet their exact needs, you’ll have much more satisfied customers.
Video marketing requires a bit of a financial investment in order to get the high-quality, professional quality that consumers expect, but the fact that one video can be spliced and edited for multiple platforms makes your investment go further. Additionally, video ads see a click-through rate 7.5 times higher than display ads, so your money will be well-spent.
As much as marketing is evolving, you should not let it overwhelm you and run over you and your business. You have only to do as the world is doing. Search engine optimization has been a stepping stone for many businesses the world over. You, too, can change your business fortunes by adopting the future, and delivering exceptional customer service through search engine optimization tactics. By focusing on quality content that serves your customers and doesn't just fulfill your keywords, you will end up with much more satisfied customers.