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How to Do Digital Marketing (Even If You Aren’t an Expert)

By Lucas Bikowski, writer
Feb 14, 2019
Image Credit: one photo / Shutterstock
> Marketing

Implementing some simple, basic digital marketing strategies can help grow your business.

As most of us know, digital marketing involves marketing products or services on the internet. If you're new to the world of digital marketing, an expert consultant or agency can give you the exact steps that can be taken for a product or services to best reach potential consumers. However, if you're on a budget, there are some simple and cost-effective digital marketing techniques you can implement yourself.

Here are five basic digital marketing strategies that any business can start using, even if they're not experts.

Editor's note: Need help with online marketing for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.


Use social media

Many businesses regularly use LinkedIn, Pinterest, Snapchat, Facebook, Twitter, Instagram and more in order to grow their following organically and reach potential clients. It is important to share content that is relevant to the business at hand and to keep it regular and unique.

Publish website content with smart keywords

Creating regular content on a website is a really simple way to reach people. A website is more likely to show up on a Google search when it is relevant and up to date. This can be done by writing weekly blog posts, by creating new products and by updating images. A website can often be the most important thing when it comes to a business’s exposure, so it is important to put a lot of time and effort to making it visually pleasing, mobile responsive and to include a lot of relevant, free content.

When creating content for your website, it is important to include relevant keywords. When deciding on what keywords to use, it is important to imagine what a potential client might be searching. They may type “health and wellness” into a Google search bar, meaning that a health website would want to include those keywords in their weekly blog posts. However, don't include your chosen keywords too much; otherwise, Google will register this as spam. Including a keyword three to five times is the perfect amount to get noticed by Google. 

Send out a newsletter

It is another method that can be implemented by beginners is sending out a regular newsletter. This newsletter can include general updates on the business, weekly blog posts or special deals and discounts that a company has to offer. Testimonials can be included as well as social media links and pictures. Sending out a newsletter is the perfect way to pop into someone’s inbox and gently ask them to become a client or for a sale. Regularity is key, as it elicits trust in the readers and lets people know that the business can be counted on.

Give out freebies

The perfect way to draw people to a website is by creating freebies. Many companies provide free e-books, webinars, email courses, infographics and much more in exchange for signing up to their newsletter. Others offer discounts upon signing up or access to a members only area. The possibilities are endless, and it is all about imaging what kind of thing would draw sometime to a website and keep them coming back for me.

Seek out the help of influencers

Influencers are people who have a highly engaged and loyal niche following on social media. These people can be contacted to work with to promote a brand, and a business will often feature them on their website or social media page in return. Again, it is important to seek out influencers who are relevant to your brand and who have an organic following of people that could become potential clients.

When it comes to marketing, time, effort and money can be saved by seeking out professional help. But some simple digital marketing can be done on your own. Implementing the basic strategies discussed in this article will ensure that more people are reached and more sales are made.

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Lucas Bikowski
Lucas Bikowski
See Lucas Bikowski's Profile
Founder and Managing Director of SEO Shark - an Australian digital media agency. Lucas specializes in SEO (Search Engine Optimization), link building, AdWords, social media.
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