The Six Laws of Social Sharing for Business

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Social sharing has totally changed digital marketing. Make sharing a priority and follow these 6 rules to reap the social rewards.

Do you know the six social sharing laws for business?

Social media sharing has completely changed digital marketing. Companies need to know the rules in order to increase audience engagement, build SEO value, increase transactional conversions, and develop brand affinity.

Data shows that 74% of people rely on social media to make purchasing decisions and they are 71% more likely to purchase based on social media referrals. Companies that have been slow to adopt social sharing practices are missing out on a huge opportunity. 

Perfecting the art of social sharing takes skill, strategy, and a lot of testing. But before your company is ready to play the social media game, you've got to know the rules. The following laws of social sharing will guide you along your journey to social media marketing success.

The Six Laws of Social Sharing

  1. Be authentic
  2. Be focused 
  3. Be collaborative
  4. Be responsive
  5. Be reliable
  6. Be punctual

Watch our short video to learn more about what these social sharing rules mean and how you can apply them to your business.

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