Become a social media guru and explode your following by mastering the tips in these helpful social media marketing books.
Facebook, Instagram and Twitter are some of the most highly populated spots on the web. In fact, Facebook alone has 2.2 billion monthly active users; that's a ton of potential followers and customers for your business that you can reach. But you won't be able to reach them if you don't know how to effectively market your company on social media.
If you've got social media profiles that are struggling to stand out in the crowded feed and gain more followers, or you're lost on where to begin in the first place, don't worry. You can easily learn top strategies that will take you from novice to social media guru just by reading some social media books we're recommending today. And even though social media is constantly evolving, you can rest assured that these book recommendations are still current and usable today.
Turn your small business into a hit on social media. Here are seven social media books to grow your following.
1. Likeable Social Media
"Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More" by Dave Kerpen provides insights and clear instructions for building brand popularity by engaging with customers on popular social media platforms.
With this book, you don't have to worry about being confused by complicated marketing jargon. The author gives you practical, actionable advice on how to get people talking about your business on social media.
2. Jab, Jab, Jab, Right Hook
"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" is written by social media expert, entrepreneur and internet personality Gary Vaynerchuk, and it's a must-have if you want your company to stand out on social media and grow your following.
Vaynerchuk provides valuable advice on how to connect with customers, beat the competition, develop tailor-made content, and perfect the right combination of "jabs" and "hooks" on social media that will give you results and convert traffic into sales.
3. Social Media: Strategies to Mastering Your Brand
Do you want more followers? Want to explode your presence on social media? Then pick up a copy of "Social Media: Strategies to Mastering Your Brand – Facebook, Instagram, Twitter and Snapchat" written by David Kelly.
This best-seller is great for beginners and pros alike and will tell you everything you need to know about social media marketing. Training is broken down into easy-to-understand modules that include top strategies the pros use, lessons on how to double your Instagram following, understanding Facebook ad marketing, and even monetizing your social media.
4. The Zen of Social Media Marketing
Find your own social media marketing "nirvana" with "The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder. Hyder was named one of LinkedIn's Top Voices in Marketing & Social in 2015; if you want to thrive and profit with social media, you'll want to hear her priceless insights.
Topics you'll learn how to master include a proven process to attract fans and followers and convert them into customers, social media trends, innovative tips for mobile design, online advertising, and much more.
5. 500 Social Media Marketing Tips
If you're struggling to make social media work for your business, this all-encompassing book is one you'll definitely want to pick up. "500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!" by Andrew Macarthy provides hundreds of actionable tips for success on any social media platform.
You'll learn how to create and share the most effective content on social media, tips to grow your audience, and the key foundations for every successful social media marketing plan. Plus, if you purchase the Kindle version, you get access to over 250 social media marketing video tutorials.
6. Social Media Marketing Workbook
"Social Media Marketing Workbook: How to Use Social Media for Business" by Jason McDonald will help you learn social media marketing, step by step. This book covers all the basics to show you how to navigate and use different social media platforms for your business.
This workbook includes a deep dive into the business side of YouTube, how to market on Instagram, why Pinterest is the most effective social media platform for retailers and e-commerce, how to use LinkedIn to network and market your business, and much more.
7. The Art of Social Media
"The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki, the former chief evangelist for Apple and one of the pioneers of business blogging and tweeting, is an essential guide for how to get the most out of your time marketing on social media.
With over 100 practical tips and tricks, this book will teach you how to create a compelling presence on any social media platform to win you more followers. Topics include how to optimize your profile, how to perfect your posts, how to get more followers, how to integrate social media with blogging, and many other useful lessons.
Add these books to your wishlist or check them out at your local library as soon as possible so that you can gain a wealth of knowledge to help you become popular on social media. By using the tips in these books, you'll grow your following exponentially, and then you can turn those followers into lifelong customers.