Social media is one of the biggest marketing game-changers we've encountered since the early 2000s when MySpace took the world by storm. The appeal of reaching consumers through social platforms sparked innovation, and now, in 2020, social media marketing is necessary to grow your business exponentially.
When you consider that 63% of marketers struggle with driving traffic and generating leads, you can see why social media marketing is one of the best ways to connect with potential customers. You can reach your target audience, boost website traffic, and get more brand interactions across social sites if you're implementing the right engagement techniques.
The more people engage with your brand on social media, the better chance you will have to secure new email leads, customers, and followers. Today we are going to help by showing you four expert level social media engagement tips you can implement today.
Pose a question
One of the best ways to start a conversation is by asking a question. People love voicing their opinions, and if you are willing to ask the right questions, you can see a significant boost in engagement.
The more important thing you need to remember when asking questions is your post has to resonate with your target audience. If your question doesn’t click with potential leads, you won’t see as much engagement on your post.
Makes sense, right?
People are generally not interested in taking part in a conversation if they are not invested in the topic.
There are several ways you can creatively ask questions across your various social media accounts. Start by posting polls that relate to your products, brand, or industry as a whole. Not only will you see engagement from people interested in what you are offering, but you'll also obtain actionable data that you can use to improve your marketing campaign.
For instance, if you own an email marketing firm, you might want to ask your followers what kind of problems they are facing with a list of options. If a majority of people say they struggle to generate leads, you can start brainstorming topic ideas for your blog. Don't forget to ask followers to leave responses in the comments section of the poll for even more engagement.
Host an online giveaway
Online contests are an excellent way to grow your business by increasing brand awareness and interactions. The most significant appeal to social media is the fact that almost everyone has an account. In fact, a staggering 80% of internet users have at least one social media account.
You can host an online contest on your website, and create various marketing campaigns on social media where you allow people to enter. The best way to secure plenty of entries is by including several ways for people to participate. Allowing followers to enter by referring friends, following your brand, and subscribing to your email list will not only encourage folks to interact with your profile, but it will also improve your lead generation efforts across all channels.
Another crucial piece of your giveaway strategy is the prize. The type of prize you pick is determined by your goals. If you want to see as much engagement as possible, you may want to consider a prize that everyone can use, like a gift card for Amazon or a popular chain restaurant.
On the other hand, prizes from your online store will generate more targeted leads to engage with your brand and go to your website. It is up to you to choose the prize that fits your needs.
Use features offered by each platform
Each social media website has a slew of custom features that you can use to increase interactions with your brand. For instance, Twitter popularized the use of hashtags when posting on their site. As a result of using hashtags, tweets generally see 100% more engagement when compared to brands that don't use hashtags.
Similarly, Instagram offers a feature called Instagram Stories, where users can upload pieces of content that temporarily stay at the top of their profile before disappearing. Marketers use stories to hold flash sales, announce events, and generally encourage followers to take action on their site.
These tools are excellent for engagement because they make use of custom features and encourage more conversations to take place across individual platforms. It is now easier than ever before for business owners to use separate teams for different platforms to keep a consistent brand voice and knowledgeable team.
When you hire one social media marketer to take care of all your channels, there's a chance they won't know how to make use of these features. Diversifying your team and exploring the different features on each platform will result in more people engaging with your brand.
Make strategic offers
Strategic offers are important across all marketing channels, but it is particularly essential when you want to reach your audience on social media. The truth is, hundreds, more likely thousands, of companies are offering the same exact product and service that you have available. Competition is fierce, and making the right offer will generate more traffic, sign-ups, and sales.
You can offer a free lead magnet in exchange for an email subscription, or put your latest product on display with a discount just to sweeten the pot. Whether you choose one of these options or both, your next step is to start creating your marketing material.
The content you use to drive sales, including your offers, should educate and inspire your followers to take action. Let's say you have a massive deal; putting a time limit on screen can encourage more people to go to your website. This trick is useful if you’re trying to attract people with FOMO marketing.
FOMO, or fear of missing out, is a term used to describe a condition where people make buying decisions because they are afraid that they will miss out on an item or offer. When you consider that 56% of social media users experience FOMO, you can see why this is such a significant marketing opportunity.
Once you start distributing your content, it’s vital that you check your analytics and look for identifiable patterns. If you see little to no engagement, it might be time to start rethinking your strategy or adding a split test to see if you can generate more traction by making small changes.
There are countless ways to increase engagement across your social media profiles. The fact is, every business and industry differs. Experimentation is essential for growing your business and reaching your target audience.
The tips we provided today will help you improve your existing social media marketing campaign by giving you additional options and ways to connect with your followers. As your business grows, you may have to make changes to your strategy to account for new products, scaling, staff changes, new profiles, and more.
Most importantly, consistency when working on social engagement is critical. You can't be a social butterfly one week, and then not say anything at all for three weeks and expect results. Spend plenty of time talking to your followers, ask questions, and build a brand that they actively visit because they love the conversations they have and the people they meet.