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Social Media Marketing World: 8 Key Social Media Trends for 2015

By Shayna Marks
Business.com / Social Media / Last Modified: February 22, 2017

Social Media Examiner's Social Media Marketing World shares 8 key trends for 2015. Plus: their big announcement that marketers will love.

Social Media Marketing World

The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world's most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible Rolodex to call on for impactful, educational and engaging sessions. Over the course of two days, 2500+ attendees (plus virtual attendees) take in 150+ sessions with more than 100 speakers.

The two-day attendee conference kicked off with Founder/CEO Michael Stelzner’s recap of their 2015 Social Media Marketing Industry Report, a survey of 3700+ marketers. Of those marketers, 58% spend 10 hours a week on social media, and 14% spend a mind-blowing 40+ hours a week on social media.

Trend 1: YouTube Is Powerful

Stelzner started out with an anecdote about the widely known iPhone 6 debacle, also known as #BendGate, and how it became a global story because of one blogger’s unboxing video on YouTube. Bottom line= YouTube is majorly powerful.

The Stats:

  • 56% of marketers want to improve their YouTube knowledge
  • 66% plan on increasing activities in 2015

Related Article: Under the Radar Digital Trends You Need to Know About

Trend 2: Social Drives Traffic

There are no “buts” about it: social media drives traffic, according to 78% of marketers. Get the most out of your linking by adding UTM parameters to your links, but more on that in trend 8.

Trend 3: Native Video Is An Untapped Frontier

Stelzner called 2015 the “year of native video,” and this has arguably been one of the biggest topics of #SMMW15. With Facebook’s major emphasis (and rewards by way of reach) put on native video and recently announced embeddable video, they are poised to become a major threat to YouTube.

The Stats:

  • There has been a 360% increase in Facebook video publishing
  • 57% of marketers are using video
  • 72% of marketers plan on increasing use of video & want to learn more
  • Small percentage of marketers are using:
    • Instagram 36%
    • Vine 4%
    • Snapchat 2%

Related Article: Lights, Camera, Action: Ways to Add More Value to Video Marketing

Trend 4: Facebook is BIG for marketers

Think Facebook is dying? Think again.

The Stats:

  • 93% of marketers are on Facebook
  • 51% say Facebook is MOST important

Trend 5: Facebook Is Actually Growing

Not only is Facebook not dying, it’s a growing venue for marketers. Stelzner mentioned that

The Stats:

  • 62% of marketers are increasing activity in 2015
  • 67% of marketers want to learn more

Trend 6: Marketers Pause Before Adopting

When a new product/platform hits the market, marketers are not necessarily the early adopters you might think they are. They may be aware of the next new thing, but marketers are more likely to take a pause before focusing their efforts. In my opinion, this is likely because of the inability to prove ROI in the early days.

The Stats:

  • 4% I actively engage and evangelize my presence on the network
  • 19% I only register my handle/username on the social network
  • 9% I try to engage on the network but don’t evangelize my presence there.
  • 8% I am skeptical and wait and see what happens

Trend 7: Podcasting=Greenfield

Thanks to the true crime slash legal slash docu-style reporting podcast Serial, podcasting has become a focus for brands. No longer just left to big media, podcasting is taking off for subject-matter experts, and they’ve surpassed big media in popularity.

The Stats:

  • Only 9% of marketers participate in podcasting (Up from 6% in 2014)
  • 42% want to learn more about podcasting
  • 26% plan on increasing podcasting activities

Trend 8: Measurement IS Attainable

Long gone are the days when social media was a giant question mark in terms of measurement and ROI. There’s no doubting that our tactics are working (or not working, for that matter) because the analytics and solutions exist.

One of the most talked-about tools at this years’ conference is the usage of UTMs, or “Urchin Traffic Monitor,” for Google Analytics. Go here to learn how to do it for your company or brand.

Social Media Marketing Society

Announcing: Social Media Marketing Society

The biggest upcoming trend for marketers is not even a trend at all; it’s the big announcement made by Social Media Examiner at the end of Stelzner’s Keynote. The brains behind Social Media Examiner have created a resource and networking hub called the Social Media Marketing Society.

This education-focused network will function to help busy marketers to stay on the leading edge of social media with engaging video content. Think Mari Smith-like information sessions that will leave you empowered with the tools and skills you need to make impactful changes. Sign up to be first to know when the Society is live by joining the Founder's List via the link above now.

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