If you aren't researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build your email list and improve your lead generation. That's because social media is one of the best ways to leverage your business, with about 3.5 billion social media users worldwide.
You already know your target audience is scouring these platforms and staying active by sharing content and interacting with brands. What's important is how you leverage this information to get the best results possible for your business.
Here are five social media trends you should pay attention to if you are looking to boost your marketing strategy and put your brand on top.
Since each individual has different needs, it can be difficult to create social media content that's personalized to your audience. While it may be a tough task, it's not impossible. Careful study of your analytics will tell you exactly what your audience wants, what interests them and how you can cater to their needs. Personalizing your content to your target market will get you much further than spewing out generic posts that don't appeal much to anyone. [Looking for social media management for your business? Check out our reviews and best picks.]
It's best to start with content that offers value for free. Beyond analytics, ask your audience what they want to see more of. Most social platforms allow you to set up polls and surveys so that your followers can answer questions or vote on a topic. This will give you insight into what they want more of so you can grow your following effectively while keeping your current followers happy and intrigued.
Over the last couple of years, livestreaming video has taken off and worked wonders for brands. More and more social platforms are seeing spikes in user engagement and interaction by adopting livestreaming as a way to connect with users.
Twitter, Facebook, and Instagram all have livestream functionality. It's the newest way to connect with your audience and increase traffic to your content. Viewers love getting a look behind the scenes of their favorite brands and getting to know more about businesses they could potentially invest in.
This one seems like a no-brainer for general content marketing, but too few social media marketers put the same effort into their social media content. How you represent your brand on your social channels determines your following, engagement rate and revenue. Your social media matters because it's the gateway for users to find your website and check out more of your content.
If any content posted to your social media isn't high-quality and doesn't offer value or insight of any sort, it's time to rethink your strategy. Go through previous posts and gauge the value you're offering your audience. If they're boring and generic with no calls to action that drive activity, you're missing out on potential conversions and ROI.
It's time all businesses incorporate influencer marketing into their social media marketing strategies. Research from Twitter found that 49% of its users rely on influencers for product recommendations. This shows the type of impact influencers have on people's buying decisions.
Using influencers to promote your brand and its products or services is a great way to connect with your audience on a deeper level and show them that their favorite people endorse your business. It boosts your credibility and shows your audience you're worth their coins.
While it might seem obvious that those running a business should be monitoring their analytics, too few actually are. Those who aren't don't have a clear understanding of how they can better market to their audience. Different metrics can mean different things between platforms, but for the most part, you can easily differentiate between them.
It's important to track the following metrics:
- Engagement: How your followers interact with your content
- Reach: The number of unique visitors to your account
- Likes: The number of unique likes on a post or account
- Impressions: How many times your post has been seen
Only by monitoring your social media activity will you be able to optimize your marketing strategy so you see a boost in conversions.
These days, your social media marketing strategy can make or break your business efforts. It's the key to connecting with your audience, growing a following and leading people back to your website. Staying tuned to the trends can help you come up with ways to keep your audience interested while still growing your business.