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Invest in the right areas so your business can stand out on the trade show floor, which will improve your standing in your industry. Here's how.
When attending a trade show, exhibitors want to get the most bang for their buck. Unless your budget is high, the largest booth spaces and flashy exhibits aren't usually available. So how do you improve your footprint in the industry without the largest and flashiest exhibit in town? Follow these three trade show tips.
1. Work with an exhibit house to design your booth.
It's tempting to go to the trade show exhibitors' portal and just get both your booth space and an exhibit all in one spot. The problem, however, is that these exhibits tend to blend together. Let's face it, if you want to increase your company's profile in your industry, you don't want to blend in with the crowd. Blending in means you won't get noticed.
Instead, work with an exhibit house that can guide you creatively. Your exhibit house partner can help you to design something that stands out and is within your budget, including shipping and installation and dismantling costs.
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2. Offer an experiential event.
Experiential events are very popular at trade shows. Often, show attendees will flock across the trade show floor to find out what's going on. An experiential event can benefit exhibitors by immersing people in their brand. This can be done in some clever ways, such as virtual reality or augmented reality experiences.
Alternatively, brands can offer more modest events, such as having a magician at your booth to show visitors how to magically find tax deductions. Experiential events are wildly popular and can be a great way to get noticed not just by attendees but by others in your industry.
3. Invest in a great video.
Trade show attendees have short attention spans. If you want to capture their attention, invest in a professional video of under three minutes in length to describe your product and make it look in demand. A truly professional video grabs people's attention and can significantly improve people's opinion of your business. Videos are affordable and worth investing in to capture your desired audience's attention.
These are just a few of the many ways you can improve your business's visibility in your industry. As your business grows, your exhibit can get significantly more sophisticated, communicating more success. In the meantime, invest in what will help your business get noticed the most.
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