Focusing on SEO can make a huge difference in the growth rate of startups.
The saying "if your business is not on Google, it might as well not exist" was already valid 10 years ago, and it's even truer today. For startups, there's a lot to gain from developing a good online presence for your business, no matter what its scale may be, and there are various ways to achieve that too. Some of them require the use of advanced techniques that not everyone is immediately familiar with.
Others are more straightforward to implement but will take some time before they show any results. You also have the option of contracting a professional to get the job done properly if you can afford it. In general, as long as you want to improve your startup's SEO, there are lots of options available to you.
Here are a few SEO techniques you should consider employing in order to build an online presence your startup can benefit from.
Despite some people predicting its death for many years now, guest blogging is still popular. There are various ways to draw traffic through the use of guest posts, but if you play your cards right, you can even use something more generic like standard health and fashion posts.
Technology is also a popular field if you want to build backlinks fast, and it offers a much wider range of blogs to post to as well. Keep in mind that you might need to hire a dedicated content producer if you want to see good results, as it may take a significant amount of posting to generate good traffic. In some cases, you might be able to get the job done with a smaller volume of high-quality posts too. Maintaining a schedule is a good way to get predictable results, but it might be a bit difficult to accomplish that when working with some specific sites. Make sure you can define your posting frequency to your own liking when picking sites to post on.
Outreach marketing is also something that has to be used carefully, as its viability in current times is disputed. But when done right, it can do a great job of attracting new visitors to your site and allowing you to expand your reach even more. Even better, outreach marketing can allow you to realize some opportunities that would normally be out of your grasp. That's because some people only respond to email marketing and similar approaches due to being more used to them. That's not to say that you should ignore other options, but combining them with outreach marketing can work wonders.
Don't underestimate the potential of hiring a professional to do the job for you either. There's a lot to gain from working with a competent SEO specialist, and there are plenty of them to pick from on the modern market as well. Sometimes, you might be able to get a particularly good deal if you hire someone who's not only experienced in SEO but also understands your own specific market in detail. This comes down to doing lots of research, though. The market is full of great opportunities for partners in this field.
Podcasts are very hot right now, and they are relevant to multiple industries as well. It's not that difficult to set one up, especially if you already have some audio equipment available from your other operations. If you have something interesting to say (and know how to say it), a good podcast can be a huge source of extra traffic to your main site. Many companies have taken up this approach in recent years, which is why we've seen so many new podcasts cropping up.
It's a bit of a crowded field, though, so you have to make sure you can really stand out with your content. A good podcast is more than just talking into a microphone for a half hour. You should think about a long-term schedule and some surprises along the way if you want to keep things exciting for your listeners.
Influencers are another great way to get help from professionals who know what they are doing. A good influencer can completely turn the tides in your favor and make it seem like child's play. But in reality, a lot of work goes into being a good influencer, even if some people underestimate the job and look down on it. Find a good influencer, treat them with respect, and they will be able to do a lot for you in terms of boosting your popularity.
Make sure to do your research before committing to anyone in this field. There are many influencers on the market today, and some of them will give you a much better return on your investment than others. Scout out the market and look for someone with a proven track record, instead of committing to the first one you come across.
There are various technical improvements you can make to your website to ensure that it's more seen in the best possible light by search engines. SEO on the technical level comes down to knowing your way around HTML, particularly with regards to how search engines interact with your website. Things like Cascading Style Sheets (CSS) can be important as well. Many search engines measure the rendering performance of your website as a factor in their ranking.
This means that a poorly designed website that uses lots of resources for no good reason is going to rank worse in most popular search engines compared to one with a carefully optimized design. The latter is not very easy to create if you don’t have a lot of technical experience, though, which makes this another area where it's a good idea to take some time and search for professional services.
Don't underestimate the power of local searches. Many search engines prioritize these results by default nowadays. Depending on where you live and what kind of business you are running, you might be able to benefit a lot from boosting your local search popularity instead of focusing your efforts on your global rankings.
This is especially true for startups that rely on physical customer interaction. You probably won't gain much from showing up in the search results of someone on the other end of the globe. But for anyone in your local area, that link could be a very enticing one. If you do things right, you can easily outrank the majority of your local competition without having to put too much effort into it. Of course, if some of them are also paying attention to this, that's a different story. But at least you know you're facing some healthy competition in a viable market in that case.
The important details
Details matter in SEO – but not all of them. Sometimes you can gain a lot from focusing on one area instead of another, but this is highly individual for the different types of businesses that exist out there. For example, if you're running a startup related to cryptocurrencies, people are likely going to have a lot of interest in the technical side of things. Focus your efforts on providing quality content and link building in the areas that actually matter to your audience. Not everyone is going to pay attention to your e-mails, for example, even though they're a great marketing strategy in some cases as we described above.
The point is, when prioritizing your efforts, make sure to hit hard in areas that are going to give you the best return on your investments. You have limited time and resources at your disposal, and when it comes to SEO you can't really cover all your bases. But you can do a lot to utilize more resources on areas where they truly matter.
User experience (UX) matters more than you might think. It's essential to building proper navigation and ensuring that your customers don't get stuck in an endless loop trying to find some piece of information. It's not a straightforward field, though, and it can actually take a lot of experience to get things done right in this area. Because of this, it can be a good idea to pay a professional to go over your design and point out any flaws if you can afford it. The good thing is that you'll only have to do this once for each major redesign of your website.
A good UX lift is not just about letting your users navigate your content better, either. It will also aid search engines in indexing it properly. And with that, you'll be able to ensure that people can find exactly what they're looking for with a minimal number of clicks. This can be a very powerful tool when combined with good search engine exposure, local rankings and all the other features we mentioned above.
There are many ways to boost the performance of your startup's website if you want to get better exposure to your potential clients. It's a good idea to familiarize yourself with them early on. Since SEO is a constantly evolving field, if you don't start learning it in detail now, you're going to get left behind very fast in the future.