Starting a Public Relations Firm

Business.com / Starting a Business / Last Modified: February 22, 2017

Starting a Public Relations firm can be a very exciting endeavor, but one that will require you to coordinate employees, clients, and ...

Starting a Public Relations firm can be a very exciting endeavor, but one that will require you to coordinate employees, clients, and the media in order to achieve success. Many people consider the entrepreneurial route, but it is a risky road to take, especially if you don't set yourself up for success. You don't have to sell a unique product, but you should offer a one-of-a-kind service.

Anyone can start public relations firm services with the right attitude and financial backing. Competition will be fierce. You can't expect to put your feet up because it's your own business. On the contrary, you should expect to work very hard in the beginning. Before quitting your full time job in the hopes that you become your own boss and launch public relations services in your area, ask yourself the following:

1. Are you committed? It takes more than just a good idea to launch a public relations agency. It takes time, money and hard work.

2. If applicable, do you have the right partners? Friends are not always good business partners. Vet potential partners as objectively as possible.

3. Have you done your research to make sure there's demand for your product or service? You may have a great idea, but how many others have the same idea?

Start public relations business with credibility and get licensed

All businesses are legally required to obtain some type government license. Other official documents include seller's permits, federal and state employer tax ID numbers and trade name certificates. There are many online resources and state departments that can help you file these documents.
Internal Revenue Service will help you in obtain an employer tax ID number for your business. Business.gov can help you get the necessary federal, state and local permits, licenses, and registrations for starting your business successfully. Use their “Permit Me” tool for efficiency.

Join an association and build industry credibility when you launch a public relations service

As a new business owner, you don't have to go it completely alone. Consider joining an industry association for support. PR organizations bring together professionals with the same goals and challenges. As a member, you'll have access to certification and educational opportunities, not just for you, but for your employees. In addition, you can stay abreast of upcoming networking events, so you can meet industry peers, vendors and suppliers.
Public Relations Society of America includes podcast boot camps, seminars as part of its professional development program. The Council of Public Relations Firms features an online events calendar that offers networking opportunities, including forums, summits and committee meetings.

Partner with reliable employees when you open public relations business

As a business owner, it's imperative that you partner with employees who will contribute to your success. Your employees must be reliable, accommodating and thorough. You want to build a long-term relationship with your staff, and they must also share your interest in pleasing your clients.
  • When you first open PR agency services, you may decide to balance your own finances. But as your business grows, consider partnering with an accountant who can help you with tax issues and assist you in building a financially sound company.

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