Stop Losing Readers: 3 Tools To Build Magnetic Headlines Instantly

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Your headline has very little time to capture the attention of the reader. Make it better with these helpful tips and tools!

Can you believe that 80 percent of readers never make it past a headline?

On top of that, your traffic can vary by 500 percent based on your title.

Are you starting to see the importance of crafting a great headline? Great, let's get to crafting some eye-catching headlines you can start using on your website today.

The best part is that it is way easier than you think, and as you practice, it just becomes a natural step in your process.

Related Article: Headline Hacks: How to Write the Best Email Subject Lines

Inbound Now

This title generator is super simple in the way it works. You just keep clicking "click to generate another title idea."

Inbound Title Maker

You will also notice that it highlights what you should use within the square brackets too, so you can quickly input them to get your title idea.

Here's what I came up with:

  1. Do You Make These Common Web Design Mistakes?
  2. The One Skill That Makes An Amazing Copywriter
  3. 14 Ways To Build Smart Backlinks 
  4. Back To Basics: Common Sense SEO Basics

Those took me under a minute to craft, and they are pretty good.

Also: I like to run my title through another tool to analyze what I come up with too, which I'm going to show you at the end of this article to take them to the next level.

HubSpot's  Blog Topic Generator

HubSpot has you enter three terms you want to focus on. Preferably nouns, but that is up to you. From here it crafts different titles for you to use. Some tweaking may be needed. This is a normal part anyways. 

Let's see what I got when I use eCommerce, Website Builders, and Best:

 

HubSpots Blog Topic Generator
  1. The Ultimate Cheat Sheet On Building An Online Store
  2. What Will Website Builders Be Like In 100 Years? (I tweaked this)
  3. 20 Myths About ECommerce

Pretty solid right? Let's try one more time but use a different industry. I'm going with something a little more boring in my opinion and see if I can spice them up.

How about knitting, bind, and crochet? To me, I totally just hit a jackpot. Here is what I got:

  1. How To Solve The Biggest Problem With Knitting
  2. 15 Best Blogs To Follow About Knitting
  3. 10 Signs You Should Invest In Knitting
  4. The Worst Advice We've Ever Heard About Crocheting

Portent

This was the first tool I ever used to help craft headlines for my content. It's great and opened my eyes up to the importance of a title. All you have to do in Portent is enter your subject word and it crafts a headline for you.

Here's what I got when I entered "Michigan web design":

  1. 14 Great Articles On Michigan Web Design
  2. The Unconventional Guide To Michigan Web Design
  3. Why Kim Kardashian Will Never Be Good At Michigan Webdesign

I like them. Do you see how these three tools help craft a catchier headline? I hope so.

Emotional Marketing Value Headline Analyzer

Because reaching your customer on an emotional level is super important and a key to successful copywriting, I use this sentiment analyzer to let me know where I stand for an emotional value.

Keep in mind: you should shoot for 30 to 40 percent, which is what most professional copywriters are. While the most gifted come in at 50 to 75 percent. Let me show you real quick.

I'm inputting the title "14 Great Articles On Michigan Web Design," as well selecting the industry which relates to mine.

Analyzing Emotional Value

It came back with a score of 28.75 percent. Not bad.

But, this is where tweaking a bit comes in handy: when I updated it to "14 Amazing Articles On Michigan Website Design You Should Read Today," it went up to 45.45 percent, which increased the emotional value to my title.

As a quick bonus, I use the following lists to help me find emotional words :

Related Article: Hey Small Business Owner, Does this Headline Grab Your Attention?

Conclusion

Every day, you're fighting against two million blog posts, 294 billion emails, and 864 thousand hours of video being created. That's why you need to get the upper hand and start where it matters. 

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