To the Rescue: Strategic Imperatives to Reinvent Sales Leadership / Sales / Last Modified: February 22, 2017

Having common goals to work towards as a company is crucial to leadership success, particularly in sales. Here's how to make it work.

A strategic imperative is an objective or business goal that the company is working toward. It is of high priority to keep the strategic imperatives in mind when planning out projects.

Having a common business goal or goals in place for sales leadership personnel will reinvigorate the sales force’s effectiveness. Implementing strategic imperatives will require planning.

This planning will provide your team with a more organized structure, more discipline and deeper knowledge of your product and the market.

These are a few strategic imperatives that help build and sustain a high-performing sales team.

Related Article: Tips From Closers: 8 Pro Techniques Top Sales Professionals Use When Selling

Prospecting Plan

Simply telling your sales force they need to prospect is not as effective as giving them a prospecting plan that gives them direction.

They need to be educated about the tools to build relationships that create sales opportunities. Giving them their targets and fostering understanding will encourage them to prospect for potential clients more often.

With this simple form of direction, your sales force will be much more productive.


If you were to ask one of your sales people how your company was different than another in the same industry, how confident are you they would be able to give you an answer?

Knowing what makes you different or unique can make or break a sale with a prospective client.

Why would they want to choose you over another business, even if that means spending more money?

Even if the client never asks why you are different, you can always create the opportunity to present it to them.

Effective Sales Process

You have salespeople on the front lines sifting through prospects and turning them into qualified leads.

Because you cannot be with every one of them at the same time, it is more effective to have a sales process in place.

By training them in this process, you can be more confident that they are taking the right steps to create value for the prospect without micro-managing them.

Related Article: Sales Analytics: How Companies Can Capitalize on Data to Create More Relevant Experiences

Exemplary Sales Managers

Having these strategic imperatives in place is fruitless if you don’t have the right people to implement them.

The sales manager needs to be an innate leader that coaches the sales team, both as a group and individually.

Provide them with a model that you find is most effective for mentoring salespeople.

Giving the team an anchor helps keep them on target and produces a stronger sales force.

Hiring those who have previous experience in sales doesn’t necessarily mean they will thrive in your company’s environment.

Provide your sales leaders with as detailed of a blueprint that you can for each aspect of the sales process and they will guide the sales teams along the way.

It is to your benefit if they know how to build valuable relationships with prospective clients, differentiate how your company is better than another, and convert the prospect to a qualified sales lead.

Related Article: You Can Do It: Unique Ways to Motivate Your Sales Team in a New Year

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