Pageviews on your site can directly impact your sales, engagement and email signups.
Are you interested in getting more pageviews on your site? Most business owners want to accumulate as many pageviews as possible because they usually translate to more sales, engagement, and email signups.
It's important to note that pageviews are not the same thing as users or sessions from an analytics standpoint. If the same user visits your website twice and visits four pages each time, that counts as one user, two sessions, and eight pageviews.
Keep this in mind when you’re reviewing data or calculating your existing pageviews. Understanding what pageviews are is the first step to generating more for your business. Otherwise, you’re going to have a hard time building up numbers that you don’t completely understand.
Now that we've established a baseline definition for pageviews, let’s show you several simple strategies that will help you get more people to stay on your site.
Showcase popular blog posts
Most of the people visiting your website are there to read a blog post. If someone clicks through and reads one post, then leaves, that counts as only one pageview. But if you can get users to stick around for a longer period of time and read more posts, you can improve your views and rapport with that consumer.
A common strategy for getting more people to spend time on your blog is showing your top posts on your site. You can choose whether you plug the posts at the end of the first article, on your sidebar, or somewhere else. Once you pick a place, put your top-ranking posts in plain sight so users can continue browsing.
You can even personalize the blog posts that show on each page. For example, you could curate the popular posts on each page to focus on content that a particular segment would enjoy. So, the owner of a sporting goods website would show basketball-related popular posts to users who click through to read an article on basketball.
This strategy will help you personalize your audience's experiences, increase pageviews, and land you more sales. We know that 47% of people read 3-5 blog posts before buying a product, so having relevant content readily available for potential customers is an excellent way to keep them on your site and one step closer to a purchase.
Host an online event
Online events are a fantastic way to get more pageviews. In many cases, you’ll want to promote your online event through social media channels like Facebook and Twitter. You can choose the type of event that suits your industry, products, and services.
Common event types include:
- Online giveaways
- Ask Me Anything (AMA)
- Behind the scenes
You should create a landing page on your site to encourage signups and get visitors excited, but social media is your big-ticket to page views. We recommend including a video as a part of your online event that you can share. Video content tends to get 1200% more shares on social media when compared to text-only posts.
In other words, if you include a video in the marketing material of your event, there's a much better chance it will gain traction and could even go viral. As a result, your website will see more traffic from customers interested in your content and product selection.
Use these events to get to know your target audience and build connections with existing customers. You'll find that using these events to learn about your customers results in more people coming back to your site after the giveaway or webinar.
Use retargeting tools
When most people think of retargeting, they think of shopping cart abandonment. There's a good reason this image comes to mind. Retargeting emails and advertisements can help businesses recover lost sales. But as a result of recovering lost sales, they also get more pageviews.
There are plenty of different ways you can use retargeting to get more pageviews. The most common way is to convince existing subscribers to come back with email retargeting. Essentially, this tactic involves automating emails that will go out to people who signed up and added items to their cart but failed to checkout. The emails can include content or a special promotion designed to get them to come back and complete their order.
You can also use social media and website ads, as well as push notifications to re-engage people that left without signing up. These methods allow you to touch base with potential customers if they are on social media, another website, or even their computer’s desktop.
Push notifications have proven extremely useful for getting people to come back and complete orders. Benchmark data shows that push notifications in the US converted over 13.17% of customers who intended to abandon their cart. If you put this figure into perspective, it becomes obvious that 13% more pageviews can have a massive impact on your sales and traffic.
Implement FOMO marketing
Fear of missing out, also known as FOMO, is a marketing strategy designed to get people to click-through and make a purchase. The goal of FOMO is to get people to act fast. You’ve seen these advertisements in the past and likely have help limited-time promotions before.
A shocking 60% of consumers claimed that they have made a purchase due to FOMO in the past. To business owners and marketers, this means that FOMO marketing can accumulate more sales and pageviews.
If people are clicking through and taking advantage of your offer, they will likely spend time browsing your website before and after their purchase. During this time, your online store will rack up pageviews per individual.
But here’s the thing: these people are also more likely to come back for repeat visits. Once you build up a consumer's trust, and they finally go through with the purchase, most companies can expect repeat visits in the future.
It's easy to disregard this method because it takes time to accumulate pageviews from this strategy, but this is an excellent long-term method for increasing your pageviews.
The experience users have on your website, separated from all of the content and products, can impact your pageviews. It doesn't matter if you have the best product in the world and the most informative blog; if your loading times are bad, pageviews will suffer.
Improving user experience (UX) on-site will result in more people having a pleasant experience browsing, which means they are likely to stick around for longer than they otherwise might.
One of the best ways to improve UX is to increase your loading times. A delay of a couple of seconds can result in a significant loss in sales because consumers are simply not interested in waiting. Use the right combination of themes, blocks, and plugins to ensure a smooth experience for your users.
We recommend creating an organized sitemap that helps users navigate from one page to the next without feeling lost. As a general rule, you don't want people to be more than three pages away from their destination.
Improving UX will help you build up your pageviews, user trust, and of course, sales. It takes time to bring these numbers up, especially if you're starting from scratch. Remain patient and measure your results as you make changes to your blog, promotions, and site design.