Take Your Content Further: 4 Amazing Examples of Interactive Content

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Using interactive content is the way of the future. Here are some great examples to get you started.

Content can do a large variety of things—it can drive sales and it can also be negative when the appropriate strategies aren’t used. 

Interactive content is the same as it can drive

Interactive content is the same as it can drive sales, but the same generic interactive content can leave a website or company looking repetitive and boring. Obviously, the product or service a company offers is most important but brand awareness as well as engaging with existing customers can build brand loyalty.

Related Article: 4 Interactive Ways to Make Your Business More Engaging

Delving into the world of interactive content begins with a few brands or content campaigns that took the world by storm. The following are some examples of interactive content that can drive sales as well as traffic to a site among a myriad of other things.

Obviously, the product or service a company offers is most important but brand awareness as well as engaging with existing customers can build brand loyalty. Delving into the world of interactive content begins with a few brands or content campaigns that took the world by storm. he following are some examples of interactive content that can drive sales as well as traffic to a site among a myriad of other things.

The following are some examples of interactive content that can drive sales as well as traffic to a site among a myriad of other things.

Airbnb

It seems like Airbnb has been on a hot streak since the emergence of the company. Not only have they won the best place to work in America multiple years in a row but they are also doing an incredible job of content marketing. 

Airbnb interactive content on Berlin

The interactive content that they have come out with shows the economic impact that they have on areas as well as the total money made by hosts in the city does a few things. These types of studies have garnered attention from some of the biggest news publications there are as well as encourage people to sign up to be a host for the company. When generating a piece of content, the best thing to do is create a buzz while also driving sales or in the case of AirBnB, sign-ups to be a host.

Renovation Budget Estimators

Something that has become much more prevalent is the online renovation estimator. Granted there are many more factors that play into getting an exact estimate but a general estimate will help a family budget for the product. RemodelingExpense.com has a window estimator where the site visitor can use the measurements of their windows to get a general price range to replace their windows.

Replacement Windows Zone page

This not only drives sales, but it also eliminates the possibility of the homeowner budgeting too low for the project and then leaving it incomplete until funds are available again. The renovation industry has boomed with the introduction of these estimators as many people don’t want to go through the hassle of having renovation teams come in to give them an estimate.  People are relieved to know what something should cost rather than be in fear that someone will take advantage of.

Ice Bucket Challenge

Mentioning interactive content without mentioning the ALS Ice Bucket challenge would be ludicrous. The foundation did a great job of spreading awareness by encouraging people to do something fun and record it for social media. If someone refused to participate they were supposed to donate money but many of those who participated also donated!

Related Article: Building Content Marketing's Most Valuable Tool: The Style Guide

ALS is nothing to laugh about but spreading awareness about the disease and raising money all while people had a blast with the campaign. There have been various imitations of the trend but nothing will be like the buzz that was created by the #IceBucketChallenge.

Buzzfeed Quizzes

If anyone thinks that there are intense algorithms to decide which Disney princess a person is or which “Hey, Arnold” character then they might be sadly mistaken.

Buzzfeed quiz on Instagram and relationship status

Buzzfeed has done a great job of creating quizzes and assigning point values for each answer then adding these points up. Just by encouraging the users to share via social media, there are millions of visitors a day to the site.

The quizzes are not difficult to make but the traffic that they create drive millions of dollars in advertising revenue for the site. Just by mixing serious content and some silly interactive content, Buzzfeed has changed the game as for as interactive content and native advertising goes.

Why You Should Use It

  • This can help you stand out from the crowd as not many companies use interactive content.
  • Each user has a unique view of this and it becomes more personal.
  • The only way to interact with written content is to comment while this lets you actively participate.
  • This can drive sales up to 3 times more than other types of content.
  • The biggest brands are taking advantage of this and so should small to medium size businesses.

Content can be used to drive sales or to give a brand the exposure it needs. Whatever the company is using it for there is one thing that is for certain; interactive content gets the attention of people as many want to engage with the content they are viewing. Seeing the same old listicles will not work like they used as people have seen so many of these over the course of time.

Related Article: Kicking Ass With Multimedia: Content Marketing's Hidden Secret

Listicles can still work if the content is at a high level but investing in interactive content is the wave of the future that many companies shouldn’t miss out on. Looking into interactive content can help all areas of a company from sales to marketing and it can be affordable from certain companies. Engage with customers and potential customers to take the business to the next level!

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