Taking Advantage of Infographics: Their Positive Impact on Link Building

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Content is king, but it's important you choose the most appropriate way to deliver it. Could it be infographics? Read on to find out.

When it comes to delivering content today, it's important to deliver it in a way that best suits the message.

For some shorter pieces of information or ones that are fact or statistic based, an infographic could be the most beneficial option.

Infographics make the information easier to absorb, not only because it's mapped out in a digestible way, it's visually pleasing to the eye.

This is why infographics have the chance of going viral and can help in the author's link building endeavors and increase their exposure.

Taking advantage of the following ideas and resources can place your infographic in front of large audiences, possibly including some of the most influential people in the industry. 

Realted Article:Go Visual: 10 Tips for Creating Truly Exceptional Infographics


Explaining complex industries or industry topics can be difficult to do, especially in a blog or article format. An infographic narrows down the main points in a concise manner, and usually includes simple images for further verification. Instead of reading an entire article to learn the most important facts, an infographic provides them as the focus point. They are front and center and there's no missing them.

Some can even provide more of a shock element, so take advantage of the shocking statistics in the subject line of the outreach. The quick information, as well as the possible shock element, tends to be shared more within certain industries. The health industry is one example, being that it's an industry that requires some knowledge before taking on an article. 

The quick and easy information isn't the only reason they're shared. Infographics that represent popular culture and relevant events of the time period are also shared often. Take this "Game of Thrones" infographic for example, created for the recent premiere of its newest season with "Game of Thrones" fans in mind. 

Infographic Directories

Once the infographic is created, infographic directories are a beneficial way to get the traffic flowing. There are numerous directories out there, many that are free and have high domain authorities. Most of these directories require zero email outreach, making them a good place to start.

Use this as a test, focusing on what kinds of outlets jump at the chance to share the infographic. This will give you leads for when it's time to start pitching. Some infographic directories will also provide feedback, like constructive criticism. If you agree with the feedback, you can apply these changes before going further. They've seen their fair share of infographics. 

Related Article:Getting Graphic: How to Use Infographics to Turn Boring into Brilliant

Relevant Websites and Blogs

Next on the list is relevant websites and blogs. If you have done outreach for your content in the past, these relationships can come in handy, especially if you already have a built loyalty with one another.

The websites and blogs that you've remained in contact with should get first dibs on the infographic. They may just jump at the chance to be the first to publish a great infographic. 

Next comes other relevant websites and blogs. Do some research to figure out which websites and blogs cover the topic of your infographic. Not only does this provide you with more exposure, it provides them with a new perspective for their audience.

To win these influencers over, get to know them before full on pitching them. Become familiar with the way they cover the topic and what their audience reacts to the most. It's one thing to get the influencer's approval, it's another thing to get the audience's approval. The audience's approval means the possibility of contributing again, as well as the possibility of them sharing on their own platforms. 

Additional Content

Infographics can be the starting point of creating additional content. After the infographic, you can create an article to go along with it. This can help to break down the details and can be used to pitch other outlets that may be interested in articles instead. You already have the basic facts, so use them to your advantage. Re-purposed content can go a long way.

Other re-purposing ideas include: splitting each fact into a different picture for multiple social media posts, making a blog post out of it, making a short video displaying the facts. These can all be shared as well. 

Related Article:Infographic Design Guide: Boost Social Shares and Build Links

Social Media

Use social media for what it's for, connecting with others. Although you may have many industry-related followers, there are large influencers you're definitely missing. When sharing your infographic, make it a point to tag these people. It's also important to use relevant hashtags. Those that are searching that hashtag are obviously interested in that topic. Make it as easy as possible for interested people to find it.  

With these efforts, a carefully created infographic has the ability to go viral. It's all about knowing when an infographic is appropriate, sharing it in the proper ways, using your connections while building new ones, and staying persistent through the outreach. Make infographics a part of your content and link building strategy. 

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