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The Best Tech Tools for Business

Business.com / Last Modified: September 22, 2017
Photo credit: LeoWolfert/Shutterstock

Technology plays a significant role in the daily operations of businesses across all industries. Take a look at these top tech tools to close the "gaps" in your business strategy.

No matter the industry or size of your business, technology plays an undeniable role in daily operations. Further, by choosing the right technology for your unique needs, you can increase productivity and streamline both internal and client-facing processes. The only problem? Where does one begin in a sea of viable choices? Take a look at these top tech tools to close the "gaps" in your business strategy:

Social media tools

Communicating with customers is no longer a one-way street. Social media has modernized the business-customer relationship, and set some high standards for immediacy.

While most businesses utilize the standard four channels (Facebook, Twitter, Instagram and LinkedIn), it's important to have a platform for scheduling, monitoring and responding to social chatter. Hootsuite, Buffer and CoSchedule are three platforms that cater to long-term and short-term social strategy – whether your focus in on engagement or planning. Further, these platforms provide analytics and assist in overall social media growth.

Workflow automation

Workflow automation tools streamline mundane operational tasks that are not only time-consuming, but often require a lot of attention – especially when you'd rather focus on higher-value (and more profitable) tasks.

Workflow software can lead to increased team productivity, accelerated processes, and improved accuracy on procedures like contract management, vendor communication, hiring and onboarding new employees and processing invoices. In addition, workflow automation is a supporting force behind a business's ability to grow and scale. Once you establish fluid internal processes, everyone from managers to new team members can utilize the procedures in any department.

Email marketing

Email isn't irrelevant yet. In fact, it’s the third most influential source of information for B2B audiences. While email allows for "mass sending" don’t think of it as a robotic tool; there is ample room for personalization, particularly as prospects move through the customer funnel.

Start using platforms like MailChimp and Constant Contact to form a direct connection with your customers and track the performance of your campaigns. Constant Contact is known as the more beginner friendly platform, while MailChimp is more popular and widely used by businesses. MailChimp also integrates with third-party services like WordPress and Shopify.

Internal communication tools

Whether your team works in an office or remotely, all businesses need a solid communication tool besides email. Along with Google's GChat and Microsoft’s Teams, which are already integrated into Google Mail and Microsoft Office, respectively, Slack is the new king platform for quick communication. Slack is an easy-to-use tool that is ideal for quick questions, group chats, attaching documents or even making Skype calls. Additionally, while Slack caters to a millennial audience, it's proven successful at companies of all sizes, industries and employee demographics.

As the internet of things and machine intelligence continue to become more ingrained in society, businesses must keep up with the changing tech times. Fortunately, these programs are widely accessible and have the potential to take your business up a notch. The future of tech tools – and your business operations – has never looked brighter.

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