Move It or Lose It: Tricks for Increasing Your Website’s Speed

Business.com / Technology / Last Modified: February 22, 2017

Here are the 5 quick ways to check your website's speed and performance, plus the tools you need to make it better.

The kind of experience visitors have on your website affects the overall perception of your business. 

Businesses that don’t optimize their website's speed not only lose the interest of prospective customers, but also hurt their relationships with existing customers. 

In fact, slow website speed can immediately turn your visitors away, and the next place they'll go is to your competition, even if your offering is much better than theirs.

Since people have very short attention spans, you will need to circumvent the issue with high website speed. A slow website means loss of potential customers and/or conversions to your mailing list.

Your speed can also affect your search rankings. Mozilla was able to boost download conversions by 15.4% after they decreased the page load time by 2.2 seconds. 67% of consumers also abandon their online shopping carts if the website is slow.

In this article, we'll explore the five simple things you can do today to help boost speed and stop losing potential sales on your website.

Related Article: The Need for Speed: Increasing Sales with Site Optimization

1. Code Cleanup

Your website is made up of code, and if you ensure that it's sleek, tight and uncluttered, your speed can be boosted tremendously. Coding is a highly skill-specific task, so it’s best to leave it to the programmers who know what they’re doing and focus on turning the traffic into sales instead.

You can hire affordable talent via freelance programmers that can help start cleaning your website CSS and HTML code, as well as the images on your site. Optimizing the images on your site will help it load faster. Pruning your website code also means cleaning up plugins that it has that are not essential for business processes.

2. Better Website Hosting

Another important thing to do to boost the speed of your site is to simply find a better host. You can check the response time of your server by using tools like Bitcatcha. Based on the results, your next step would be to choose dedicated hosting or VPS instead of shared hosting as using shared hosting can lead to slower response times and affect loading speed of your site.

Do some research as to which website hosts can provide you with the best bandwidth based on your website’s traffic and provide you with the best plan and support accordingly. All in all, consider your host as part of your website infrastructure. 

Skimping on your budget for online operations will heavily limit the capabilities, response rates and conversion. It is necessary to perform all the required checks and research before you decide to sign up with a web hosting company.

3. Browser Cache

Keep this function switched on in your website so that when returning visitors come, their browser doesn’t have to keep downloading the related files in your site. This means your web pages will load faster and give your potential customers and returning visitors alike a better online experience, and will aid in converting them into your regular customers.

4. Broken Links

Broken links on your website represent wasted resources and they affect the efficiency of your website. There are many website tools like Broken Link Check or plugins that helps identify these bad links.

5. Make Sure You're Mobile-Friendly

As more and more people use mobile devices to do their online activities, it’s absolutely critical to make your site mobile-friendly. Your Google rankings could be affected if your site is not mobile-friendly. You can test how mobile friendly your site is through Google Web Master Tools.

By identifying the best tools and services that will help your response rate, you will better avoid the regular issues that most business owners who failed to look into these have to go through. If you happen to be currently experiencing these issues, simply doing your own research on which tools or features you may be lacking will help you to find the best solution for your business processes.

These are just some of the most important tasks you needed to keep in mind to increase the response rate and speed of your website. By implementing these tips to boost your website speed, it will not only significantly enhance the potential customers’ experience and improve their perception about your brand, but also significantly boost your online sales as well as returning visitors in the process.

 

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